Analyzify Changelog

Brace your data, because Analyzify's latest version update is ready to rock your world!

As Analyzify, we constantly try to improve ourselves to offer better tracking. This changelog page lists the latest updates and improvements to our powerful tracking and analytics tool. Here you will find a detailed breakdown of the new features and improvements in the latest version and the previous versions.

Since launching our new version in October 2024, we've been carefully listening to both client feedback and internal insights.

We've paid special attention to maintaining seamless setups for our existing users while enabling them to benefit from new features and improvements.

November 2024 Changelog

November has been focused on refining the platform - implementing numerous improvements and fixes to ensure a smooth experience for both new and existing users.

This update brings improvements to our analytics platform based on your feedback, focusing on better tracking management and smoother onboarding experiences.

We expanded our Google Analytics 4 tracking capabilities, and enhanced the integration setup experience with better guidance and error prevention.

Improvements

    • GA4 - Added new Navigation Button Click event for better user behavior insights
    • GA4 - Added Shopify Item ID as a fourth format option
    • Onboarding - Enhanced Getting Started flow with auto-save functionality
    • Data - Added Analyzify logs activation directly in Integration Settings for enhanced debugging
    • Migration - Added segment-specific paths for different user types with clearer messaging
    • Onboarding - New users can schedule Onboarding Call with account managers on Support page
    • Getting Started - Added progress persistence for incomplete steps
    • Guides - Added guidance for all major integration ID fields. To learn about where to find your tracking IDs, you can click on question marks and view instructions with screenshots
      • Facebook Pixel ID
      • Snapchat Pixel ID
      • Hotjar Site ID
      • Pinterest Tag ID
      • Criteo Account ID
      • TikTok Pixel ID
      • Twitter Pixel Tracking ID
      • All Event IDs
      • Klaviyo Site ID
      • Microsoft Clarity Site ID
    • Double Tracking - Added warning system that alerts users when both direct integrations and Data Layer/GTM are active simultaneously. The warning explains that using these together may cause duplicate tracking, and guides users to either disable direct integrations when using Data Layer/GTM, or vice versa for optimal tracking accuracy.

Fixes

    • GTM - Fixed save channels and download button functionality
    • Activity Logs - Fixed user attribution to correctly show who made the changes
    • GTM Container - GTM container history download includes all relevant tracking IDs
    • Integrations - Fixed various UI elements for smoother interaction
    • Getting Started - If you leave the Getting Started page before completing it, your progress and completed steps will be saved
    • Migration - Fixed unclear warning messages in upgrade steps for different user segments

Analyzify v4

Analyzify v4 introduces several major architectural changes and improvements to enhance tracking capabilities and user privacy. One of the most significant changes affects how the app is embedded into your store.

App Embed Integration Updates

The App Embed integration structure has been divided into two versions:

  • Analyzify v3 (Legacy)
  • Analyzify v4 (Latest)

Users must use Analyzify v4 (Latest) to access the new interface and features.

Key Differences Between v3 and v4

To help users understand the impact of this update, we've outlined the major changes and improvements introduced in v4:

1) Integration and Privacy Changes

  • Direct control added over app embed and pixel in relation to Shopify Privacy API
  • GTM script removed from App Embed
  • Cookiebot script removed from App Embed
  • Expanded pixel-related event scopes
  • New events, services, and parameters added

2) Integration Capabilities

Analyzify v4 (Latest) now allows simultaneous use of both dataLayer and other integrations. This provides greater flexibility in how you can implement tracking and analytics solutions.

However, it's important to note:

  • If using GTM-based integrations through dataLayer, the tracking IDs must be different from those used in Analyzify's standard interface
  • This applies to integrations such as GA4, Google Ads Conversion Tracking, and Dynamic Remarketing

New Consent Mode settings have been implemented to handle scenarios where your CMP (Consent Management Platform) cannot properly manage Google Consent Mode settings. In these cases:

  • Consent arguments are pushed directly through Shopify Customer Privacy API
  • A dedicated consent event is fired for external controls (e.g., Free Native Shopify Banner)
  • Better integration with various consent management solutions

Technical Improvements

Beyond the user-facing changes, we've made significant updates to the underlying technical infrastructure. These improvements focus on enhancing performance and expanding tracking capabilities.

Custom Pixel and GTM Container Updates

Structural changes and additions have been made to both Custom Pixel and Google Tag Manager containers, including:

  • Added ecommerce parameters for Google Ads Remarketing
  • Standardized parameters across the platform
  • Performance optimization improvements
  • Global variable access for external connections
  • New tags and events for enhanced tracking capabilities

Analyzify v3.3

Here is what Analyzify v3.3 (latest version) offers you:

Highlights

  • Checkout Extensibility: The new GTM setup improves checkout tracking with Shopify, including many events and clearer URL paths.
  • Consent Mode: Google tags now use a "no additional consent" method for GDPR.
  • Customer Events: GTM has been updated to better integrate with Shopify's customer events.

Customer Events

  • The GTM integration is designed for tracking checkout events and pageviews, integrated with Shopify’s subscribe method. This includes events like ee_page_view , ee_add_contact_info , ee_add_shipping_info , ee_add_payment_info , and ee_purchase .
  • We offer value options such as "no tax", "no shipping" , or excluding both.
  • You can now identify checkout pages using clear path definitions such as /checkout/thank_you, instead of relying on Shopify’s context URL structure.

Google Tag Manager (GTM) v3.3

  • We've created a new GTM setup that includes new events and features for e-commerce, designed specifically for theme areas. This update also supports our new app embed implementation and makes GTM better for checkout extensibility.
  • We use standard e-commerce objects to send data and manage transactions.
  • Our system now uses fewer tags , but they're more powerful . This includes Google Analytics 4 (GA4), Ads Remarketing, and Conversion Tracking. We also use lookup tables to manage labels, parameters, events, and keep everything organized .
  • We now have a GTM integration for checkout extensibility that is compatible with Shopify's customer events .
  • We use the "no additional consent" method for Google tags in GDPR setups to make sure they work with advanced mode v2. We also offer consent templates for the most popular GDPR apps.
  • New tags are introduced for GA4 and ad conversion tracking is improved.
  • Our server-side GTM is updated with minor changes needed f or the client-side GTM.

DataLayer Structure v3.3

  • We’ve introduced a standardized e-commerce object applicable across both theme and checkout scopes.
  • Standardized event names are now mapped via a lookup table.

Analyzify v3.2

Here is what we present to you with Analyzify v3.2:

  • New parameters and events are added into dataLayer for tracking product stock and availability .
  • Tags are optimized for enhanced performance.

Analyzify v3.1

Here is what we present to you with Analyzify v3.1:

DataLayer Structure v3.1

  • Enhanced header navigation click tracking.
  • Improved tracking for dropdown changes (e.g., language, currency).
  • Advanced tracking of accordion activity changes.
  • Refined hero banner interaction tracking .
  • Additional user parameters added.
  • General code enhancements for better performance.

Google Tag Manager (GTM) v3.1

  • Addition of segment tracking tags.
  • Integration of new tags for detailed tracking of hero banner activity, currency changes, navigation activity, accordion activity, and stock status events.
  • Implementation of new GA4 tags for comprehensive user interaction tracking.
  • Optimization of tags for enhanced performance.

LightWeight v1.0

  • Upgraded dynamic remarketing and conversion tracking code.
  • Implementation of a new consent app.
  • Introduction of new service integrations.
  • Further code improvements for efficiency and reliability.

Analyzify v3(Alfa)

Here is what we present to you with Analyzify v3-Alfa:

  • We've introduced a Lightweight Implementation Method that is a simplified 5-minute process without GTM . It's automatically updated, allowing you to quickly configure the settings you desire from the panel.
  • We've added a One-Click Install & Uninstall feature to simplify the process and reduce complexity.
  • We've updated the dashboard to allow you to view your key reports within the Analyzify dashboard , eliminating the need to log in to different platforms.
  • You can troubleshoot your store’s data analytics integrations using our system and detect the problems with ease.
  • Bugs have been fixed and performance has been improved.

Analyzify v3.0

Here is what we present to you with Analyzify v3:

  • Bugs have been fixed and performance has been improved.
  • Direct access to the data from GA4 and Google Ads has been added to the panel.
  • Most critical reports and KPIs can now be viewed on one screen on the panel .
  • Troubleshooting-focused reports for Google Ads, such as worst-performing keywords, locations, devices, etc. have been added to the panel.
  • GA4 e-commerce funnels & custom reports have been added to the panel.
  • A conversion Tracking Validation Report has been added to provide real-time status updates of your data collection (pixels) and notify you if anything is wrong or off.

Analyzify v2.4.2.

Here is what we present to you with Analyzify v2.4.2:

  • The Google Ads purchase remarketing event tag 's default state has been updated.
  • The Google Ads enhanced purchase conversion tag has been updated and set as the default, while the standard purchase conversion tag has been removed.
  • The product ID format for Google Ads remarketing tags is now set automatically according to your choice on onboarding.
  • Some of the the tags in GTM configured to run only once on the page.
  • A custom JavaScript (cJS) code has been added for custom item ID usage.
  • Handle parameters have been added.

Analyzify v2.4.1

Here is what we present to you with Analyzify v2.4.1:

dataLayer Structure v2.4.1

  • Handle parameters for products and categories have been added.
  • Order parameters into sh_info for purchase tracking have been added
  • Bugs have been fixed and performance has been improved.

GTM v2.4.1

  • Customer status parameters and a lookup table for status definitions have been added.
  • A begin_checkout conversion tag and related parameters have been added for Ads.
  • The form parameters have been updated.

Analyzify v2.4

Here is what we present to you with Analyzify v2.4:

dataLayer Structure v2.4.0:

  • Tag structures and parameters have been improved.
  • The dataLayer structure has been updated, and the bugs have been fixed.
  • The Transaction ID field for Shopify express checkout has been updated.
  • Add Shipping Info and Add Payment Info parameters have been added.
  • Log function has been added for debugging.
  • sha1 , sha256 variables have been added for customer email information (for ecommerce and other services).
  • Add to wishlist tag has been added to GA4 - which lets stores using SWYM Wishlist Plus utilize it. Also, code improvements have been made so you can integrate other wishlist apps.

GTM - Standard & GDPR v2.4.0:

  • Some improvements have been made to the existing Bing Ads tags.
  • The add to cart tag has been added to existing Bing Ads tags.
  • Purchase , add to cart , and view item tags for Snapchat have been added.
  • Existing Pinterest tags have been improved.
  • Existing Facebook (Meta) Pixel tags have been improved.
  • The Contact tag has been added to the Facebook (Meta) Pixel tags.
  • Klaviyo form event submissions can now be tracked, and the related form details can be sent to UA and GA4 as custom events.
  • General improvements have been made to tag structures and parameters.
  • GA4 Search , Add Shipping Info , and Add Payment Info tags have been added.
  • GA4 event tags for Shopify login , register , newsletter , and contact form have been added.
  • Presentment value , presentment currency , and currency rate variables have been added as options for multi-currency stores.
  • Log function has been added for debugging.
  • Hotjar and Microsoft Clarity have been included in the UX & behavioral analytics services supported.
  • Twitter tags have been installed, which let you track PageView , Subscription , Lead , Add To Cart , Search , Add Payment Info , Begin Checkout , and Purchase events.
  • The Exception tag has been added to let you detect JS errors on your website via GA4.
  • New Ads remarketing tags and conversion tags have been added, with the enhanced conversion option made available for the Purchase event .
  • Google Optimize base tag has been added.

Shopify Pixel v1.0:

  • Shopify App Pixel Tracking has been added for GA4 (Alpha).
  • Shopify Custom Pixel Tracking for Checkout Pages has been added for GA4, UA, and Facebook (Beta).

GTM - Server-Side Tagging v1.3.0:

  • Old Universal Analytics tags have been removed.
  • Universal Analytics events have been optimized to be managed with a single tag through the Server.
  • Some improvements have been made to the existing Facebook (CAPI) Pixel tags.
  • TikTok tags have been added in order to send the customer data by using the Tiktok Events API.
  • The Pinterest and Klaviyo tag templates have been added for the base events, with the number of tags/events to be increased in the next versions.

Analyzify v2.3

Here is what we present to you with Analyzify v2.3:

Brand new data layer :

  • Rewritten completely with Vanilla JavaScript and is now faster than ever,
  • More accurate at add-to-cart and remove-from-cart tracking,
  • New Settings Section: Easily configure Analyzify's data layer specific to your store,
  • New dataLayer event: Cart View,
  • Better multi-currency support,
  • Better PageFly support.

Completely updated GTM container:

  • New GA4 event: Cart View,
  • New Klaviyo event: Email signup tracking for GA4,
  • New integration option: Microsoft Clarity,
  • New Configuration Variables : Easy to change product format ID setting for Google Ads remarketing events, Universal Analytics, and Google Analytics 4,
  • Updated GA4 tags with new parameters,
  • Cleaned-up and organized tags, triggers and variables.

New Feature:

  • Real-time, on-site & fully-automatic validation for Analyzify, Google Analytics, Facebook, and Google Ads [BETA],
  • Updated onboarding process according to user feedback & tests,

and many others.

Table Of Contents
View our Complete Guide to GTM & Shopify
Learn How to setup Google Tag Manager on Shopify
Have a look at the Shopify - Google Analytics 4 Setup Guide
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Shopify App: Google Analytics 4 & GTM
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