Problems Analyzify Solves | Analyzify Docs

Analyzify helps you fix your tracking and trust your data.

Our enhanced Shopify data analytics setup already moves your tracking to the next level, delivering more accurate & enriched e-commerce data.

For problems beyond our direct control (mostly managed by other parties such as Facebook pixel, we provide troubleshooting support, solution guides, and best practices to help you stay on track.

Google Analytics

Missing GA4 e-commerce data/reports

Analyzify comes with a complete Shopify & Google Analytics 4 integration , including additional e-commerce events, metrics, parameters, and reports.

Purchase data is incomplete or inaccurate

Analyzify provides server-side tracking for GA4. Instead of relying on the visitor’s browser, it sends data directly from your Shopify store’s servers to Google Analytics 4. With that, you can improve your purchase data tracking by up to 98% in GA4.

Checkout funnels not working

Analyzify tracks all your checkout steps, including important events such as View Item List, Select Item, Add Shipping Info, Add Payment Info.

Too much direct traffic in Google Analytics

Our setup increases the accuracy of your Shopify attribution data. That boosts your direct traffic ratio to reasonable numbers.

Google Analytics & Shopify data inaccuracy

Although 100% match is not possible; Analyzify improves accuracy to the best possible ratio - usually above 90%.

Conversion tracking setup missing

GA4 has the “purchase” as a default conversion on e-commerce reports. We guide you through the setup for other micro conversions.

Payment & checkout providers in referrals

Seeing Stripe, PayPal, KlarnaPayments, Recharge, and etc. on your referral reports? Our team and guides will help you fix it.

FB & Instagram ads are not in Google Analytics

Seeing them as referrals or not seeing them at all? You’ll get guidance from our app & team to have them on your reports properly.

Product List Reports not working in Google Analytics

Shopify's native integration does not support the product list reports, but we do. With our setup, you will be able to see the product lists (collection, category) on your reports.

User ID - User Lifetime value data

Our setup pushes all the user-level metrics into GA4. You can easily set user-level reports with our documentation’s help.

Google Ads

Conversion tracking not working

With a solid Shopify & Google Ads integration , Analyzify ensures accurate and reliable conversion tracking by pushing all relevant data, including purchases, cart events, and user-level data.

Enhanced Conversions needs attention

Analyzify’s Google Ads & Shopify integration provides a seamless Google Ads Enhanced Conversions setup that covers all the relevant customer data (such as name, email, phone, address, etc.). This helps you share more detailed conversion data with Google Ads.

Global Site Tag - dynamic remarketing setup errors

Analyzify offers a fully customizable and robust alternative to Shopify’s native integration, with ID matching, all critical e-commerce events throughout the customer journey, and more.

Google Ads not optimizing campaigns properly

Standard tags often send incomplete data. Analyzify’s setup enriches your data with detailed order-level and customer-level information, helping Google's systems better understand your audience and improve ROI.

Not sure if Google Ads tags are firing correctly

We provide expert-level audit and setup support at no extra cost. Our team reviews your setup, resolves misconfigurations, and ensures your data is fully optimized for tracking and performance.

Google Ads & Shopify data inaccuracy

Missing conversions or counting multiple? Analyzify delivers an integration that cross-compares Shopify orders with Google Ads conversion data for improved accuracy.

GTM & Data layers

From broken data layers to conflicting tags and custom setup challenges, it’s easy to lose control when it comes to GTM & Shopify.

That’s where Analyzify comes in - bringing structure, accuracy, and expert guidance to your tracking setup.

Before diving into the GTM-related problems we solve, take a moment to explore our Shopify & GTM integration and advanced Data Layer for Shopify.

You’ll see how you can get everything you need for customizable analytics in one solution.

I don’t know how to use Google Tag Manager (GTM).

No worries! Most of our clients are not experts. To make tracking and analytics even easier, we’ve introduced Direct Integrations !

With this feature, you can connect all your integrations directly within Analyzify, eliminating the need to rely on Google Tag Manager. The process is:

Simple : Designed for ease of use, even for non-technical merchants.
Straightforward : No complex configurations or technical hurdles.
Effortless to Manage : Enjoy a seamless setup experience with minimal effort.

This ensures accurate data tracking without the technical complexities, letting you focus on what matters most—growing your business!

Our GTM and data layers are a mess.

We have seen worse than that! Our setup guides and support team are more than happy to help you with your specific case.

I don’t have proper data layers

Analyzify injects fully functional data layers into your store. If some events do not work as they are supposed to, our support team will jump right into the case.

I am using 3rd party apps and that messes up my tracking.

3rd party solutions (page builders, checkout, upsell, recurring payment apps) definitely make tracking much more difficult. We’re setting up tracking for the ones where it works.

I want to set up new tags on GTM.

That’s great. You can use our triggers and variables to add new tags or manage the existing ones. Our support team is also there to help you.

Unfortunately, that is the case for most stores. The Analyzify app, our team, and integrations with top solutions will ensure that you have GDPR compliant tracking on Shopify.

That’s a complex setup, but don’t worry - we’ve got you covered. Analyzify is integrated with different reliable cookie consent solutions, and we also provide audit & setup services for GDPR.

That means your store is not GDPR compliant. All pixels and cookies should be blocked before consent is provided.

Analyzify provides a one-click Google Consent Mode implementation to make sure you have compliant e-commerce tracking that works.

That shouldn’t be. Most visitors actually provide consent, so you should still have a significant amount of data on your Analytics. There must be something wrong with your setup, in this case.

You can get GDPR-compliant e-commerce tracking with a few clicks in your Analyzify dashboard.

Anything else?

We have fixed far too many problems up until now. We couldn’t list all of them here. If you have a specific problem, check out our documentation or contact our support team .

We love challenges.