Many Shopify merchants rely on the built-in Facebook & Instagram app to connect Meta tracking. While it handles basic events, the native integration often misses critical data—leading to lower match quality, weak attribution, and limited ad performance insights.
Analyzify offers a complete and customizable alternative designed to provide richer data, stronger event tracking, and better results from Meta campaigns.
Limitations of the Native Meta Integration (Native Facebook Integration)
- Only tracks standard events like purchases and page views
- Doesn’t allow multiple Meta Pixels per store
- Lacks enriched customer data (e.g., ZIP code, phone number)
- No support for server-side tracking (Meta CAPI)
- Setup and troubleshooting require self-management
These limitations can lead to lost conversions, inaccurate reports, and reduced campaign effectiveness.
What Analyzify Offers Instead
- Combined client-side and server-side tracking (Meta Pixel + CAPI)
- Enriched event parameters to improve match quality
- Flexible setup options for multiple stores or audiences
- Built-in Meta reporting dashboard inside Shopify
- Event deduplication to avoid data conflicts
- Expert setup and ongoing support included
Merchants using Analyzify typically experience improved attribution accuracy, better retargeting, and increased return on ad spend due to higher-quality tracking.
🔗For further info and more detailed breakdown, read the Analyzify vs. Native Shopify Meta Integration (Facebook) comparison on Analyzify Hub.
