Analyzify's server-side Meta integration ensures that your e-commerce data is transmitted to Meta via the Conversion API (CAPI), complementing the traditional client-side tracking. This dual approach enhances data accuracy and completeness, even when browser restrictions or ad-blockers interfere with tracking.
Key Benefits:
- Bypassing Ad-Blockers & Browser Restrictions:
-
- Server-side tracking ensures that essential event data reaches Meta, even when client-side tracking fails due to user settings, browser limitations, or ad-blockers.
- Result: More reliable data transmission, improving the accuracy of campaign tracking.
- Enhanced Event Match Quality Score:
-
- Additional user-related information extracted from Shopify’s database and previous interactions is attached to event data sent to Meta.
- Result: By including data such as email, phone number, country, and state, user identification is improved, leading to better ad optimization and higher match quality.
Analyzify Database & Data Collection Process
Analyzify collects necessary user data through the client-side and transmits it to its own endpoint: https://analyzifycdn.com/collect . If Consent Mode is activated, users must provide consent before their data is sent.
Data Types Sent to Analyzify CDN Endpoint:
|
Device Information |
Location Data |
User Cookies |
User Activities |
User-Provided Data |
|---|---|---|---|---|
|
colors |
region |
ga |
url |
last_name |
|
screenResolution |
city |
fbc |
actionSource |
phone |
|
language |
country |
gclid |
eventName |
street |
|
encoding |
postal_code |
fbp |
search_term |
address |
|
viewportSize |
eventId |
first_name |
||
|
title |
|
Shopify Order Notes & Server-Side Purchase Tracking
Beyond storing user data in the Analyzify database, Analyzify also sends purchase event details to the Shopify database. Unlike the previous data set, this process
does not store private user information
and operates independently of user consent settings. Instead, data sharing with Meta is controlled by the
azfy_consent
variable, ensuring compliance with user preferences.
By leveraging this approach, Analyzify helps merchants optimize their Meta ad campaigns with precise, enriched, and consent-compliant data tracking.
