Data Layer Parameters | Analyzify Docs

This article provides an explanation of the data layers' parameters and their ability to capture and analyze crucial data related to your customers, orders, products, and pages. In this article, we will take a deep dive into these parameters and provide their user descriptions to give you a better understanding.

User (Customer) Parameters

User parameters capture relevant data about your customers and attach it to relevant events for tracking across Google Analytics 4, Google Ads, and other integrations. Example values include User ID, total spent, order count, phone number, address, email, and more.

user.type	User type refers to a person's category or group on Shopify, such as member or visitor.
user.page_currency_rate	Shopify currency rate value; default: 1.0 (https://help.shopify.com/en/manual/payments/shopify-payments/multi-currency/conversion-fees)
user.id	The Shopify ID, which is a unique identification number for a users on the Shopify
user.last_order	The date of the logged-in user's latest order date on the Shopify platform.
user.order_count	The logged-in user's total number of orders on the Shopify platform.
user.total_spent	The total amount of revenue of the logged-in user
user.email_sha256	The hashed(sha 256) email address of the logged-in user is a unique identifier generated by applying a cryptographic hash function to the user's email address. It is used for secure authentication and other purposes.
user.email_sha1	The hashed(sha 1) email address of the logged-in user is a unique identifier generated by applying a cryptographic hash function to the user's email address. It is used for secure authentication and other purposes.
user.email	The email address(string) filled in by the customer in the Information step of the checkout process
user.phone	The phone number (string) filled in by the customer in the Information step of the checkout process
user.address.firstName	First Name filled in by the customer in the Information step of the checkout process
user.address.lastName	Last Name filled in by the customer in the Information step of the checkout process
user.address.city	City filled in by the customer in the Information step of the checkout process
user.address.zip	Zip Code (Postal Code) filled in by the customer in the Information step of the checkout process
user.address.address1	The first line of the Address section(required) filled in by the customer in the Information step of the checkout process
user.address.address2	The second line of the Address section(optional) filled in by the customer in the Information step of the checkout process
user.address.country	Country chosen by the customer in the Information step of the checkout process
user.address.countryCode	Country Code generated by Shopify depending on the chosen country in the Information step of the checkout process.
user.address.province	Province filled in by the customer in the Information step of the checkout process
user.address.provinceCode	Province Code generated by Shopify depending on the chosen province in the Information step of the checkout process.
user.tags	The logged-in user's statuses. i.e: Active Subscriber, New Customer

Order Parameters

Order Parameters provide complete details of an order and enable you to capture important data. Example values may include Order ID, customer name, total value, products purchased, checkout ID, shipping method, payment type, and more.

order_id	The Order Id is a unique identifier automatically generated by Shopify after transaction is completed. e.g 4878748221639
order_name	The Order Name is a unique identifier assigned to a transaction created in the specified format through the Shopify interface. e.g #AB123
product(s)	All available data of the product(s) that are purchased. Check product parameters for more details.
currency	The type of money that the user is currently using on the page
quantity	The number of each product in the cart, used to calculate the total and displayed to the customer.
tax	The tax price of the transaction
shipping	The shipping price of the transaction
payment_type	Payment Gateway which was selected by the customer while adding payment info
checkout_id	The Checkout Id is a unique identifier automatically generated by Shopify after transaction is completed.e.g 25736303935687
discount_amount	The total discount amount of a transaction
coupon	The coupon code of the discount amount.
totalValue	The total cost of all products in the cart. Used to calculate the final price of the cart.
totalQuantity	The total number of products in the cart, used to calculate the total and displayed to the customer.
shipping_method	Shipping method which was selected by the customer while adding shipping info
totalValue_presentment_money	Amount in presentment currency
currency_presentment_money	Amount in shop currency
category_handle	The handle is used to build the URL for the resource, or to return properties for the resource.
product_handle	The handle is used to build the URL for the resource, or to return properties for the resource.

Product Parameters

Product Parameters are used in a variety of events, such as "view item list", "select item", "view product", "add-to-cart", "begin checkout", "purchase", and many others. When multiple products are available, they are listed in an array. Example values for these parameters include Product ID, SKU, variant ID, price, discounted price, collection, and more.

product_id	The Product Id is a unique identifier automatically generated by Shopify for each product in a store. This string of numbers, such as "6724874371230", is used to identify and manage the product.
product_name	The Product Title is the name or description of a product entered into the Shopify interface. It is displayed to customers and used to help them identify and learn more about the product.
product_type	The Product Type is a category or group assigned to a product through the Shopify interface, and is used to organize and classify products within a store.
product_brand	The Product Brand (Vendor) is the name of the company or individual that manufactures or sells the product. It is entered into the Shopify interface and displayed to customers for identification and searching.
product_sku	The Product SKU is a unique identifier assigned to a product through the Shopify interface and used to track and manage the product. For example, "PB2SEATAR".
product_price	The price of the product viewed.
currency	The type of money that the user is currently using on the page
category_id	Category Id the last element of the category list the product is included in
category_name	Category Name the last element of the category list the product is included in
g_product_id	The id format used by default in the Shopify Google Ads app that identifies a specific product. For example, "shopify_GB_11111111111_22222222222 (shopify_CountryCode_productID_variantID)", where "GB" represents the country code and the numbers represent the product or group of products.
variant_id	The Variant Id is a unique identifier automatically generated by Shopify for each product variant within a store. For example, "39952220061854".
variant_title	The Variant Title is the name or description of a product variant within a cart, and is used to help customers identify the specific product variant.
category_handle	The handle is used to build the URL for the resource, or to return properties for the resource.
product_handle	The handle is used to build the URL for the resource, or to return properties for the resource.

Page Parameters

Page Parameters include all the attribution and navigation data related to a particular page. This includes information such as page type, page name, click IDs, UTM parameters, browser, referral, and more.

page_type	Page type: refers to the type of content or purpose of a web page. Ex: product, blog, and purchase pages.
page_currency	The type of money that the user is currently using on the page
page_data	Classic page-level data such as page path, referrer, page title, etc.