Analyzify introduces Server-Side Conversion Tracking , a powerful add-on to ensure accurate and reliable data reporting for Google Analytics 4 (GA4). Here's what it offers, how to activate it, and why it's a valuable upgrade for your analytics toolkit.
What Is Server-Side Conversion Tracking?
Server-side tracking transmits Shopify order data directly to Google Analytics 4 via secure servers, bypassing common challenges like ad blockers and incomplete data. It ensures over 98% tracking accuracy , compared to traditional client-side tracking.
Unlike client-side methods, server-side tracking captures first-party attribution data directly from Shopify, making it ideal for businesses aiming for precision and enhanced reporting.
Key Benefits
1- Enhanced Data Accuracy
- Over 98% accuracy compared to 90% with client-side tracking.
- Direct data transmission reduces discrepancies caused by ad blockers or browser issues.
2- First-Party Data Access
- Attribution data is stored in Shopify for easy reference.
- GA4 Client IDs are included in order metadata for precise customer journey tracking.
3- Seamless Integration with GA4
- Current compatibility with Google Analytics 4.
- Future updates to support platforms like Facebook and TikTok.
4- Customizable Settings
- Flexible toggles to include draft orders, anonymous orders, and tax values in tracking.
đź”—Learn more about the benefits of GA4 Server-Side Tracking for Shopify (with Analyzify) on Analyzify hub.
Important Notes
- This is not a fully comprehensive server-side tracking solution. Currently, it only supports Google Analytics integration exclusively and tracks purchase events via server-side.
- Order Metadata : When server-side tracking is enabled, Analyzify automatically includes details like the GA4 Client ID in the "Additional Notes" section of Shopify orders. Ensure this information is excluded when printing invoices or gift cards.
- Switching Methods : Users can switch between client-side and server-side tracking anytime. Both methods share a user-friendly setup process.
How to Get Server-Side Tracking
Server-Side Conversion Tracking is available with Analyzify Yearly Plan. The annual subscription is priced at $945. However, as an exclusive offer for our one-time clients, the first year is available at a discounted rate of $645.
Users can conveniently purchase via the "Add-Ons" page or directly from the "Google Analytics 4 Integration" section within the Analyzify app.
How to Activate Server-Side Conversion Tracking
If you're using customized (Google Tag Manager) integration, please check this article to learn how you can utilize server-side tracking with Analyzify.
Activation is simple and requires no technical expertise. Here's a breakdown of the process:
1- Purchase the Add-On
- Navigate to the "Add-Ons" page or the "Google Analytics Integration" section in the Analyzify app.
- Complete the payment process to enable the feature (Annual subscription).
- You'll be redirected to the integrations page
2- Authenticate with Google
- Log in to your Google account and grant the required permissions.
3- Provide Details
- Fill out the fields such as and select your item ID format
4- Configure Tracking Events
- Select the events to track (e.g., add to cart via app embed)
- Note: Purchases will be automatically tracked via server-side.
5- Customizable Settings
- Send Draft Orders : Include draft orders in GA4 tracking. Useful for tracking invoices sent via Shopify checkout links.
- Send Anonymous Orders : Ensure revenue and transactions are recorded even when user/session IDs are unavailable.
- Include Tax Value : Add taxes to the reported product prices if required.
6- Validation by Analyzify Team
- If you need an expert check, our team manually reviews the setup and provides a validation report to ensure accuracy.
đź”—Learn more about the Implementing GA4 Server-Side Tracking on Shopify on Analyzify hub.
Why Choose Server-Side Tracking?
Opt for server-side tracking if you need:
- Superior data accuracy and reliability.
- Enhanced privacy and bypass for ad blockers.
- First-party attribution data directly in Shopify.
Server-side tracking is the future of reliable analytics and is ideal for businesses aiming to optimize their data strategy.
If you want to learn further about the subject, read Fix Your GA4 & Meta Tracking on Analyzify Hub.
Frequently Asked Questions
How does Analyzify Server-Side Tracking improve tracking accuracy compared to native integrations?
Analyzify enriches and securely transmits data directly from Shopify to analytics and ad platforms, significantly improving attribution accuracy by up to 98% compared to native integrations.
Does the Analyzify Server-Side Tracking help with GDPR compliance?
Absolutely. Analyzify’s server-side tracking helps you stay GDPR-compliant while significantly improving your tracking accuracy. Even when users decline cookies, we securely send all order data to GA4—so your revenue and order metrics stay accurate and complete.
Keep in mind that GDPR is a legal framework, which means session and attribution data (like traffic sources) cannot be tracked without user consent. However, your core data—such as purchase and revenue tracking—remains reliable, even under strict consent settings.
All temporary data processing takes place on AWS servers located in Frankfurt, Germany to ensure compliance with regional data regulations.
For further assistance, feel free to contact our support team through your Analyzify dashboard.
Why is GA4 server-side tracking limited to the purchase event in Analyzify?
The Purchase event is the only event that can be reliably tracked server-side because all the necessary data is fully available in Shopify’s backend (under the Orders tab). Unlike platforms such as Meta or TikTok, GA4 API doesn’t function as an alternative to client-side tracking or a parallel tracking system. This allows us to send the Purchase event to GA4 with complete accuracy and without relying on the browser.
On the other hand, events like view_item, add_to_cart, or begin_checkout happen on the storefront and depend on user interactions in the browser. To track these via server-side, we would need to use Shopify Webhooks (which don’t capture every interaction in real time) or inject custom browser code—both of which still rely on client-side behavior to some extent.
Since these events are directly or indirectly tied to client-side tracking, sending them server-side wouldn’t significantly improve data accuracy. In fact, if the client-side tracking fails (e.g., due to ad blockers or browser restrictions), it usually prevents the entire session from being tracked including the page_view event that’s essential for GA4 attribution—making even server-side data for these events unreliable.
That’s why Analyzify focuses on GA4 server-side tracking for the Purchase event only—where we can guarantee high accuracy and a clean data flow.
Where is my data stored with Analyzify Server-Side?
Analyzify temporarily processes data on AWS Frankfurt servers in the EU, ensuring compliance with regional data storage requirements. No permanent data storage occurs.
Is Analyzify server-side tracking compatible with my Shopify setup?
Yes! Our solution is built specifically for Shopify and works seamlessly with all Shopify features and checkout processes.
