Analyzify introduces Server-Side Conversion Tracking , a powerful add-on to ensure accurate and reliable data reporting for Google Analytics 4 (GA4). Here's what it offers, how to activate it, and why it's a valuable upgrade for your analytics toolkit.
What Is Server-Side Conversion Tracking?
Server-side tracking transmits Shopify order data directly to Google Analytics 4 via secure servers, bypassing common challenges like ad blockers and incomplete data. It ensures over 98% tracking accuracy , compared to traditional client-side tracking.
Unlike client-side methods, server-side tracking captures first-party attribution data directly from Shopify, making it ideal for businesses aiming for precision and enhanced reporting.
Key Benefits
- Enhanced Data Accuracy
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- Over 98% accuracy compared to 90% with client-side tracking.
- Direct data transmission reduces discrepancies caused by ad blockers or browser issues.
- First-Party Data Access
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- Attribution data is stored in Shopify for easy reference.
- GA4 Client IDs are included in order metadata for precise customer journey tracking.
- Seamless Integration with GA4
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- Current compatibility with Google Analytics 4.
- Future updates to support platforms like Facebook and TikTok.
- Customizable Settings
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- Flexible toggles to include draft orders, anonymous orders, and tax values in tracking.
Important Notes
- This is not a fully comprehensive server-side tracking solution. Currently, it only supports Google Analytics integration exclusively and tracks purchase events via server-side.
- Order Metadata : When server-side tracking is enabled, Analyzify automatically includes details like the GA4 Client ID in the "Additional Notes" section of Shopify orders. Ensure this information is excluded when printing invoices or gift cards.
- Switching Methods : Users can switch between client-side and server-side tracking anytime. Both methods share a user-friendly setup process.
How to Get Server-Side Add-On
Server-Side Conversion Tracking is available as a premium add-on for Analyzify users. The annual subscription is priced at $945. However, as an exclusive offer for our current clients, the first year is available at a discounted rate of $445.
Please note that this feature requires the purchase of the core Analyzify app, which involves a one-time fee. Users can conveniently purchase the add-on via the "Add-Ons" page or directly from the "Google Analytics 4 Integration" section within the Analyzify app.
How to Activate Server-Side Conversion Tracking
If you're using customized (Google Tag Manager) integration, please check this article to learn how you can utilize server-side tracking with Analyzify.
Activation is simple and requires no technical expertise. Here's a breakdown of the process:
- Purchase the Add-On
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- Navigate to the "Add-Ons" page or the "Google Analytics Integration" section in the Analyzify app.
- Complete the payment process to enable the feature (Annual subscription).
- You'll be redirected to the integrations page
- Authenticate with Google
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- Log in to your Google account and grant the required permissions.
- Provide Details
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- Fill out the fields such as and select your item ID format
- Configure Tracking Events
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- Select the events to track (e.g., add to cart via app embed)
- Note: Purchases will be automatically tracked via server-side.
- Customizable Settings
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- Send Draft Orders : Include draft orders in GA4 tracking. Useful for tracking invoices sent via Shopify checkout links.
- Send Anonymous Orders : Ensure revenue and transactions are recorded even when user/session IDs are unavailable.
- Include Tax Value : Add taxes to the reported product prices if required.
- Validation by Analyzify Team
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- If you need an expert check, our team manually reviews the setup and provides a validation report to ensure accuracy.
Why Choose Server-Side Tracking?
Opt for server-side tracking if you need:
- Superior data accuracy and reliability.
- Enhanced privacy and bypass for ad blockers.
- First-party attribution data directly in Shopify.
Server-side tracking is the future of reliable analytics and is ideal for businesses aiming to optimize their data strategy.
