Analyzify is a powerful data analytics tool designed to help Shopify store owners make the most out of their e-commerce data.
Accordingly, we constantly monitor our solutions & improve them to adapt to the latest market and platform changes in order to provide the best experience for our clients.
We offer a seamless data analytics setup for Shopify merchants within two different options: Analyzify Lightweight, and Analyzify Advanced.
Now, let's deep dive into how Analyzify works for these two methods.
How does the Lightweight Method work?
Shopify's recent updates have led to the deprecation of the checkout.liquid file, along with the release of the "checkout extensibility" feature.
These important changes have affected the use of Google Tag Manager, bringing in some limitations. As a result, the demand for alternative integration methods has grown.
The lightweight method appears as a streamlined solution to this demand with no GTM containers or custom coding needed.
The Analyzify Lightweight integration offers a quick, user-friendly, and reliable approach to Shopify integration.
Instead of the complex process of integrating through Google Tag Manager, the lightweight method utilizes Shopify's built-in capabilities and APIs to connect your store with the most required analytics tools - in one click.
Here is a detailed breakdown of the Analyzify Lightweight method.
How does the Advanced Method work?
Analyzify uses advanced data layers to generate a Google Tag Manager container tailored to your more sophisticated tracking needs.
Our comprehensive GTM container is perfectly connected with the data layers and transforms all the data to the relevant third parties. It includes all the major marketing and tracking tags you need for your Shopify store’s success.
With the Advanced method, you get all your extended e-commerce tracking needs, such as more customization and destinations to integrate, covered.
To fully maximize the benefits of the Analyzify Advanced, it is important to understand its features and how it works.
Here are the features and an overview of this method:
Core Setup
Data layers and GTM are needed to make the Advanced method functional. So, here is the setup you should have to take advantage of Analyzify with the Advanced integration method.
Data Layers
Data layers are a critical component of Advanced's core setup. Analyzify injects advanced data layers into the theme files of your store. Data layers standardize the information on your store and make it possible for them to be processed by Google Tag Manager.
Google Tag Manager (GTM)
Analyzify Advanced works through GTM, which processes all the data and passes them into the tracking platforms under conditions prespecified by you.
Google Analytics 4 (GA4) (through GTM)
GA4 is the new and default version of Google Analytics. Analyzify’s initial setup will only send the data to GA4, so please note that you can’t take full advantage of Analyzify unless you use GA4.
Good to have
In addition to the core setup, Analyzify offers additional features that are “good to have” for your Shopify store’s success. These include:
Google Ads Conversions (through GTM)
Google Ads conversion tracking works great through GTM. Analyzify provides you with the necessary tags and guides you through the setup process to ensure seamless integration.
Bing Ads Pixels (through GTM)
Analyzify includes Bing’s main pixel and conversion tracking tags. By adding these to your GTM container, you can track your Bing Ads campaigns and gain valuable insights into their performance.
Included as a backup / alternative to the native integrations
Analyzify’s backup tags can be used as an alternative to native integrations if you’re experiencing issues with your data. However, in most cases, we recommend that you stick with the native integrations. Analyzify also supports tracking for several other platforms, including Pinterest, Twitter, Tiktok, and more.
Facebook Pixels (through GTM)
Shopify’s native Facebook Pixel integration works better than Google Tag Manager in most cases and also supports Facebook Conversion API on the server-side. Analyzify provides Facebook Pixel backup tags, but we recommend that you stick with the native integration unless you’re experiencing issues.
Google Ads Remarketing
Analyzify provides Google Ads remarketing pixels on its GTM container, but we recommend that you use the official Google sales channel for your remarketing tags.
Universal Analytics (through GTM)
(available for all but recommended only for Shopify Plus)
As previously mentioned, Shopify’s native Universal Analytics integration works better than Google Tag Manager in most cases. Analyzify offers Universal Analytics backup tags as an alternative solution.
TikTok Pixels
By integrating Analyzify's TikTok Pixels tags, you can track the performance of your TikTok campaigns and optimize your advertising strategy on the platform. Learn More ->
Pinterest Pixels
Analyzify includes Pinterest’s standart and e-commerce tags. By adding these to your GTM container, you can improve your marketing campaigns.
Microsoft Clarity Pixels on Shopify
See how to implement Microsoft Clarity through your GTM container with Analyzify.
Klaviyo Pixels on Shopify
Analyzify includes Kalviyo's standart, configuration e-commerce and other tags. By adding these to your GTM container, you can track user behavior on your website and send targeted email campaigns. Learn More ->
Twitter Pixels on Shopify
Analyzify includes Twitter’s standart, e-commerce and other tags. By adding these to your GTM container, you can track user engagement and conversion data on Twitter. Learn More ->
Snapchat Pixels on Shopify
By adding Analyzify's Snapchat tags to your GTM container, you can easily track e-commerce events. Learn More ->
Criteo Pixels on Shopify
Analyzify includes Criteo’s standart, e-commerce and other tags. Learn how to activate Criteo tags through your GTM container to track user behavior for more personalized ads.
Hotjar Pixels on Shopify
Learn how to activate the Hotjar tags through your GTM container to track user behavior on your website.
Customizations & Custom Integrations
Discover how Analyzify's unique structure enables you to have custom integrations according to your business needs.
BigQuery & Shopify Integration
Discover the benefits of Analyzify's BigQuery integration for your Shopify store.
