Shopify Checkout Extensibility with Analyzify

Shopify Checkout Extensibility was introduced to replace the older checkout.liquid method, allowing stores to perform greater customizations in the checkout process. 

This is a major change that affects many parts of your stores’ functions. Therefore, we have noticed that some things are likely to break during this transition. 

For stores using the Checkout Extensibility feature, Shopify also introduced the Web Pixels feature as an alternative to hard-coded scripts in theme files.

As Analyzify continuously adapts to Shopify’s changes to provide accurate and current data analytics solutions, we fully utilize Web Pixels functions to replace hard-coded tracking. 

With Analyzify, you can track the checkout steps, the thank you page, and storefront events without limitations and bugs through the Custom Pixels which is a part of the Web Pixels feature.

Is Analyzify Compatible with Shopify Checkout Extensibility?

Analyzify is fully compatible with Shopify Checkout Extensibility.

We have developed a special custom pixels module for the stores that use Checkout Extensibility to track checkout events seamlessly. 

Our Approach to Checkout Events

We've integrated Google Tag Manager into the checkout steps through customer events.

• Data Transformation : We transform data that can't be directly accessed due to the restricted (sandbox) environment of the checkout area.
• Data Transfer : We move this data to the dataLayer.
• Transmission : We send the relevant data to destinations via Google Tag Manager (GTM).

Thanks to all these improvements, you can:

1. Utilize Google Tag Manager (GTM), which allows for the efficient transmission of data to many destinations such as GA4, Google Ads, and Facebook for checkout events.
2. Track the necessary checkout events , such as “add_shipping_info”, “add_contact_info”, and “add_payment_info”. This allows you to see the customer journey throughout the checkout process clearly.
3. Stay up-to-date , as Analyzify always follows Shopify’s latest updates and upgrades including custom pixels and checkout extensibility. Therefore, we always update our codes.
4. Debug and Access Documentation Easily, as we offer a user-friendly system that can be easily debugged, ensuring any issues are quickly identified and resolved. Additionally, we provide comprehensive and consistent documentation, accessible through our platform.  This ensures that users have all the necessary information at their fingertips, enabling them to utilize our services effectively and efficiently.
5. Complying with data privacy rules like GDPR, customer events are fully compatible with Shopify customer privacy API and consent management tools that utilize it.