Ecommerce Tracking with Analyzify: All Events, Parameters & More

Analyzify’s setup includes all events and dimensions that are listed on our features page - tailored for each platform.

You can track all your checkout steps with the help of Analyzify's custom pixel added via Customer Events feature .

Here’s a breakdown of what events you can track with Analyzify.

Analyzify Features, Events & Parameters

Unlike the native Google Sales Channel app, we send all order-level data including coupon codes, shipping methods, discount amounts, user-level information (customer ID etc.) and many other crucial parameters.

In a nutshell, we offer a complete GA4 ecommerce tracking on a product & category level, including:

Ecommerce Events : Add to Cart, View Cart, Begin Checkout, Purchase and more.
Additional Events : View Item List, Select Item, View Cart, Remove from Cart, Add Shipping Info, Add Payment Info and more.
Additional Parameters : Collection Name, Coupon Code, Variant ID, SKU, Customer ID & LTV, and more.
Custom Events (Complimentary): Newsletter, CTA & PDP Engagements, Search & Filter Engagements, custom product data and more.

You can check out Analyzify's list of available data layers and event parameters here.

Shopify GA4 Events

For further information about each Shopify GA4 event, you can read our comprehensive articles:

We also provide integrations with other platforms and tools, including Google Ads Enhanced Conversions, Bing Ads, and more. Explore all Analyzify features .

Tracking Custom Events

In addition, you can set up custom events that fit your needs, such as menu clicks, banner engagements, product page engagements, and many more.

If you want to track custom events with Analyzify:

You can add new data layers or listeners and edit your Google Tag Manager container.
You can ask the support team for help. Depending on the workload, there may be an extra charge.

If you’d like to dive deeper into data tracking, here’s a list of additional resources: