Shopify’s Draft Orders feature is a great tool for B2B sales, manual invoicing, or custom orders. But there’s a hidden issue: many of these orders never show up in your analytics.
Whether it’s GA4, Meta Ads, or TikTok, most tracking setups miss Draft Orders completely — which leads to lost revenue data, broken attribution, and misleading reports.
This guide explains why Draft Orders are hard to track, where most tools fall short, and how Analyzify solves this gap reliably.
Why Draft Orders Often Go Missing in Analytics
Unlike standard online purchases, Draft Orders don’t always follow the usual checkout flow. They can be paid manually or via email links — and these alternative flows often bypass the thank_you page that tracking scripts rely on.
As a result:
- Browser-based scripts don’t fire
- No purchase events are triggered
- Analytics tools don’t record the transaction
That means your real sales may never appear in GA4, Meta, or TikTok dashboards — even though they’re completed successfully in Shopify.
Where Most Tools Fail
Typical analytics setups are designed for regular Shopify checkouts. They expect the customer to complete the order through the storefront, ending on a thank_you page that loads tracking tags.
But with Draft Orders, you’ll often see:
- Manually marked-as-paid orders : No site visit means no browser tracking.
- Email payment links : These may use non-standard flows or partial thank_you pages.
- Backend-only confirmation : Platforms like Meta never get notified if server-side tracking isn’t in place.
This results in data loss, inaccurate ROAS calculations, and poor attribution — especially for stores that rely on Draft Orders for a large portion of their revenue.
How Analyzify Tracks 100% of Draft Orders
Analyzify is built to close this gap through a combination of server-side tracking and hybrid event handling. Here’s how it works:
Server-Side Order Detection
Analyzify pulls order data directly from your Shopify backend. It doesn’t rely on browser scripts or customer actions — which means:
- Manually paid Draft Orders are fully captured
- Events are sent automatically to GA4, Meta (via Conversions API), and TikTok (via Events API)
- Purchase data includes enriched customer identifiers like email, phone, and location when available
This ensures every order is counted, even if the customer never visits your site.
Client-Side Tracking for Payment Links
When a Draft Order is completed via a payment link and the customer reaches a thank_you page, Analyzify activates its client-side tags:
- Attribution data is collected
- Browser-based pixels are triggered (if applicable)
- Deduplication is handled to avoid double counting
This hybrid model provides full coverage for all scenarios.
Built-In Event Deduplication
Analyzify assigns unique event IDs to ensure that events sent via both browser and server-side channels are merged properly. This keeps your analytics clean and prevents inflated numbers.
Results You Can Expect
With Analyzify’s Draft Order tracking, you’ll be able to:
- Capture 100% of your Draft Order revenue in GA4, Meta, and TikTok
- Improve campaign attribution by registering offline and manual sales
- Make decisions based on complete, accurate sales data
- Avoid misleading ROAS or conversion drop-offs in your reports
If Draft Orders are a regular part of your sales process, fixing this gap can make a significant impact on your tracking and ad performance.
Want to Learn More?
Check out the full post for more detail and implementation insights:
