Analyzify's GTM Container covers the following tag groups, including all available e-commerce events and data:
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Google Analytics 4 |
Google Ads |
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Facebook Pixel |
Criteo |
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Pinterest Pixel |
Bing UET |
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Klaviyo |
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Hotjar |
Snapchat |
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TikTok |
Clarity |
Triggers:
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Pageview |
Product Impression (on collection - category pages) |
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Product Click (through the collection - category pages) |
View Search Listing |
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Product View |
Add to Cart |
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Remove from Cart |
View Cart |
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Begin Checkout |
Purchase |
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Add Payment Info |
Add Shipping Info |
During the checkout process (between Begin Checkout and Purchase), we also trigger additional special events, including Contact Information, Payment Method, Shipping Method, and Review Order.
Google Analytics 4 Tags
Here are Analyzify's Google Analytics 4 tags, including e-commerce and standard tags for tracking product and checkout events, along with tags for user engagement, error logging, and more.
Standard Tags
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Tag Name |
Description |
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All Pages |
Used for page tracking. It works on all pages. |
E-commerce Tags
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Tag Name |
Description |
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View Item List |
Used for listed products. Works on category pages (collections and products), excluding custom pages. |
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Select Item |
Fires when one of the listed products is clicked. |
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View Item |
Fires when the product detail page is displayed. |
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Add To Cart |
Fires when the add to cart button on the listing or product detail page is clicked. Third-party apps (Cart Drawer, Subscriptions) or theme customizations may affect this event behavior. |
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Remove From Cart |
Fires when a product in the cart is removed from the cart. This event behavior may vary according to theme customizations. |
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View Cart |
Fires when the cart page or the Cart Drawer (if supported) is displayed. |
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Begin Checkout |
Fires when the Checkout button on the cart page or Cart Drawer (if supported) is clicked. |
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Checkout Events |
Fires at the checkout payment detail step. Fires at the shipping detail step. Fires at the contact detail step. Fires when payment option changes. Fires at the review step. Fires when shipping option changes. |
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Add Shipping Info |
Fires when shipping information is validated. |
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Add Payment Info |
Fires when payment information is validated. |
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Purchase |
Fires when the payment is successful. |
Other Tags
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Search |
Fires when the visitor searches. |
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User Register |
Fires when the user submits the sign-up form. |
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User Login |
Fires when the user submits the login form. |
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Contact Form |
Fires when the user submits the contact form. |
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Newsletter |
Fires when the user submits the newsletter form. |
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Error Logging |
Fires if there is a JavaScript error on the displayed page. |
Google Ads Tags
Here are the Google Ads tags available in Analyzify's GTM container, including remarketing and conversion tags for tracking various events like pageviews, product views, add to cart, purchases, and more.
Remarketing Tags
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Conversion Linker |
Used for page tracking. It works on all pages. |
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All Pages |
Used for page tracking. It works on all pages. |
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View Item List |
Used for listed products. Works on category pages (collections and products), excluding custom pages. |
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View Item |
Fires when the product detail page is displayed. |
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Add To Cart |
Fires when the add to cart button on the listing or product detail page is clicked. Third-party apps (Cart Drawer, Subscriptions) or theme customizations may affect this event behavior. |
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Purchase |
Fires when the payment is successful. |
Conversion Tags
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View Item |
Fires when the product detail page is displayed. |
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Add To Cart |
Fires when the add to cart button on the listing or product detail page is clicked. Third-party apps (Cart Drawer, Subscriptions) or theme customizations may affect this event behavior. |
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Purchase |
Fires when the payment is successful. |
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Begin Checkout |
Fires when the Checkout button on the cart page or Cart Drawer (if supported) is clicked. |
Facebook (Meta) Pixel Tags
Here are the Facebook Pixel tags available in Analyzify's GTM container, including standard tags for page tracking, e-commerce tags for product events, and more.
Standard Tags
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All Pages |
Used for page tracking. It works on all pages. |
E-commerce Tags
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View Item |
Fires when the product detail page is displayed. |
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Add To Cart |
Fires when the add to cart button on the listing or product detail page is clicked. Third-party apps (Cart Drawer, Subscriptions) or theme customizations may affect this event behavior. |
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Initiate Checkout |
Fires when the Checkout button on the cart page or Cart Drawer (if supported) is clicked. |
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Add Payment Info |
Fires at the checkout payment detail step. |
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Purchase |
Fires when the payment is successful. |
Other Tags
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Search |
Fires when the visitor searches. |
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Contact |
Fires when the user submits the contact form. |
Criteo Tags
Here are the Criteo tags available in Analyzify's GTM container, including standard tags for the homepage and e-commerce tags for product events, and more.
Standard Tags
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Home |
Fires when the homepage is displayed. |
E-commerce Tags
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View Item List |
Used for listed products. Works on category pages (collections and products), excluding custom pages. |
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View Item |
Fires when the product detail page is displayed. |
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Basket |
Fires when the cart page or the Cart Drawer (if supported) is displayed. |
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Purchase |
Fires when the payment is successful. |
Microsoft UET (Bing Ads) Tags
Here are the Microsoft UET (Bing Ads) tags available in Analyzify's GTM container, including standard tags for page tracking, e-commerce tags for add-to-cart and purchase events, and more.
Standard Tags
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Base Code |
It is the installation tag. It works on all pages. |
E-commerce Tags
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Add To Cart |
Fires when the add to cart button on the listing or product detail page is clicked. Third-party apps (Cart Drawer, Subscriptions) or theme customizations may affect this event behavior. |
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Purchase |
Fires when the payment is successful. |
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Product |
Fires when the payment is successful. It is related to the product information in the Merchant Feed. |
Pinterest Tags
Here are the Pinterest tags available in Analyzify's GTM container, including standard tags for page tracking and e-commerce tags for view item list, view item, add to cart, and purchase events.
Standard Tags
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Base Code |
It is the installation tag. It works on all pages. |
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Page Visit |
Used for page tracking. It works on all pages. |
E-commerce Tags
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View Item List |
Used for listed products. Works on category pages (collections and products), excluding custom pages. |
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View Item |
Fires when the product detail page is displayed. |
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Add To Cart |
Fires when the add to cart button on the listing or product detail page is clicked. Third-party apps (Cart Drawer, Subscriptions) or theme customizations may affect this event behavior. |
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Purchase |
Fires when the payment is successful. |
Snapchat Tags
Here are the Snapchat tags available in Analyzify's GTM container, including standard tags for page tracking and e-commerce tags for view item, add to cart, and purchase events.
Standard Tags
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Base Code |
It is the installation tag. It works on all pages. |
E-commerce Tags
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View Item |
Fires when the product detail page is displayed. |
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Add To Cart |
Fires when the add to cart button on the listing or product detail page is clicked. Third-party apps (Cart Drawer, Subscriptions) or theme customizations may affect this event behavior. |
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Purchase |
Fires when the payment is successful. |
TikTok Tags
Here are the TikTok tags available in Analyzify's GTM container, including standard tags for page tracking and e-commerce tags for product events like view item, add to cart, and purchase, as well as additional tags for checkout, payment info, and search events.
Standard Tags
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Base Code |
It is the installation tag. It works on all pages. |
E-commerce Tags
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View Item |
Fires when the product detail page is displayed. |
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Add To Cart |
Fires when the add to cart button on the listing or product detail page is clicked. Third-party apps (Cart Drawer, Subscriptions) or theme customizations may affect this event behavior. |
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Begin Checkout |
Fires when the Checkout button on the cart page or Cart Drawer (if supported) is clicked. |
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Add Payment Info |
Fires at the checkout payment detail step. |
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Purchase |
Fires when the payment is successful. |
Other Tags
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Search |
Fires when the visitor searches. |
Klaviyo Tags
Here are the Klaviyo tags available in Analyzify's GTM container, including standard tags for page tracking, configuration tags for form submissions, e-commerce tags for product events, and more.
Standard Tags
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Base Code |
It is the installation tag. It works on all pages. |
Configuration Tags
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Form Submission Listener |
Used to track the Klaviyo form submission events. |
E-commerce Tags
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View Collection |
Used for listed products. Works on category pages (collections and products), excluding custom pages. |
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View Item |
Fires when the product detail page is displayed. |
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Add To Cart |
Fires when the add to cart button on the listing or product detail page is clicked. Third-party apps (Cart Drawer, Subscriptions) or theme customizations may affect this event behavior. |
Other Tags
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Email Sign-up GA4 Event Tag |
Fires when a Klaviyo form is submitted. |
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Email Sign-up UA Event Tag |
Fires when a Klaviyo form is submitted. |
Microsoft Clarity Standard Tags
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Base Code |
It is the installation tag. It works on all pages. |
Twitter Tags
Here are the Twitter tags available in Analyzify's GTM container, including standard tags for page tracking and e-commerce tags for add to cart, purchase, and more.
Standard Tags
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Base Code |
It is the installation tag. It works on all pages. |
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Page View |
Used for page tracking. It works on all pages. |
E-commerce Standard Tags
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Add To Cart |
Fires when the add to cart button on the listing or product detail page is clicked. Third-party apps (Cart Drawer, Subscriptions) or theme customizations may affect this event behavior. |
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Begin Checkout |
Fires when the Checkout button on the cart page or Cart Drawer (if supported) is clicked. |
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Add Payment Info |
Fires at the checkout payment detail step. |
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Purchase |
Fires when the payment is successful. |
Other Tags
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Search |
Fires when the visitor searches. |
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Lead |
Fires when the user submits the contact form. |
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Subscription |
Fires when the user submits the newsletter form. |
Hotjar Standart Tags
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Base Code |
It is the installation tag. It works on all pages. |
