Shopify’s native Google & YouTube app makes it easy to connect Google Analytics 4 (GA4), but the tracking it provides is often limited. Many Shopify merchants miss key ecommerce events, important parameters, and advanced reporting—making it harder to measure marketing performance accurately.
Analyzify offers a more complete, accurate, and flexible GA4 setup designed specifically for Shopify stores.
Native GA4 Integration Limitations
- Relies only on client-side tracking , which can miss conversions due to ad blockers or browser restrictions
- Lacks key ecommerce funnel events like view_cart or add_shipping_info
- Doesn’t include important details such as coupon codes , product SKUs , or payment methods
- Limited micro-conversion tracking (e.g., logins, signups, wishlists)
- No custom dashboards or audience insights
These gaps make it difficult to get a full picture of customer behavior and campaign performance.
What Analyzify Provides
- Server-side tracking with up to 98% accuracy for GA4 purchase event
- Full checkout funnel tracking , including non-Plus stores
- Order-level data including coupons, discounts, and shipping methods
- Custom tracking of SKUs, product IDs , and micro-conversions
- Built-in GA4 dashboards and custom reports
- Audience building tools for better analysis and Google Ads retargeting
- Expert setup and support—no technical skills required
Analyzify also offers flexible integration methods including Shopify Pixels API, GTM, App Embeds, and Shopify Checkout Extensibility.
🔗For further info and more detailed breakdown, read the Analyzify vs. Native Shopify GA4 Integration (Google & YouTube App) comparsion on Analyzify Hub.
