Analyzify offers two integration methods for your Shopify store: Direct Integration (recommended) and Google Tag Manager (GTM) Integration . Both options can be implemented either through self-service or with our professional implementation service.
Direct Integration (Recommended)
Direct Integration connects your Shopify store with marketing platforms through Analyzify using Shopify's latest technology stack: App Embed and Web Pixels API. This modern architecture provides the most straightforward and reliable tracking solution while ensuring optimal performance and compatibility.
Key Benefits
Simplified management
- One-click deployment to marketing platforms
- Complete control through Analyzify dashboard
- Real-time error detection and automated fixes
- Zero technical maintenance required
Enhanced Support
- Full support included
- Quick troubleshooting
- Direct assistance from Analyzify team
Built on Latest Shopify Technology
- Uses Shopify's App Embed technology
- Leverages Web Pixels API
- Complete checkout tracking
- Full compatibility with all Shopify features
- Optimal performance across all store sections
- Future-proof integration method
Perfect For
- Most Shopify merchants (recommended for 95% of stores)
- Businesses wanting reliable, hassle-free tracking
- Teams seeking efficient integration management
- Stores needing quick issue resolution
Google Tag Manager Integration
GTM Integration utilizes Analyzify's enhanced data layer with Google Tag Manager for specialized tracking needs.
What's Included
- Analyzify's professional data layer
- Pre-configured GTM container
- Initial setup validation
- Integration support during setup
Important Considerations
- Requires technical expertise for maintenance
- Premium support package needed for ongoing assistance
- More complex troubleshooting process
- Additional layer in tracking setup
- Some limitations in Shopify checkout
Best Suited For
- Stores with very specific technical requirements
- Teams with dedicated technical resources
- Cases requiring highly customized tracking
Direct Integration vs. Google Tag Manager Integration
Direct Integration and Google Tag Manager Integration offer different approaches to managing data collection for your Shopify store. Each method comes with its own set of advantages and limitations, depending on your needs and technical requirements. Let’s explore the differences to help you determine which one is the right fit for your business.
|
Features |
Direct Integration |
GTM Integration |
|---|---|---|
|
Technology Stack |
Latest Shopify App Embed & Web Pixels API |
Custom GTM Implementation |
|
Setup Complexity |
Low |
High |
|
Maintenance Required |
Minimal |
Regular |
|
Dashboard Control |
Complete |
Limited |
|
Support Included |
Full Support |
Initial Setup Only |
|
Shopify Compatibility |
Full |
Partial |
|
Implementation Time |
Quick |
Extended |
|
Technical Expertise Needed |
No |
Yes |
|
Ongoing Support |
Included |
Premium Support Required |
Implementation Options
Whether you prefer a hands-on approach or leave it to the experts, we offer flexible implementation options to suit your needs. Our self-service tools are designed for ease of use, while our professional implementation service ensures everything is configured and validated for optimal performance.
Self-Service Implementation (Free)
You can implement either integration method yourself at no cost:
1. Direct Integration
- Follow our step-by-step guides in the documentation
- Use our intuitive dashboard interface
- Enable integrations with just a few clicks
- Get support if needed during setup
2. GTM Integration
- Access our pre-built GTM container
- Follow detailed GTM setup documentation
- Implement custom tracking as needed
- Basic support available during setup
Professional Implementation (Optional)
If you prefer, our team can handle the entire setup:
- First-time implementation is provided free of charge
- Available for both integration methods
- Includes setup and validation
- Comprehensive testing and verification
- Additional implementations: $295 USD
Changing Integration Methods
- Switch between methods anytime
- Self-service changes can be made at no additional cost
- Professional implementation fee applies if you want our team to handle the change ($295 USD)
- Migration guides available in documentation
Making Your Decision
Choose Direct Integration If:
- You want reliable, easy-to-manage tracking
- You prefer simplified troubleshooting
- You need full Shopify compatibility
- You want included ongoing support
Consider GTM Integration Only If:
- You have specific technical requirements that can't be met with direct integration
- You have technical resources for ongoing maintenance
- You understand and accept the limitations and additional complexity
- You need advanced customization or multi-platform tracking that requires GTM flexibility
Next Steps
- Complete the implementation request form
- Provide necessary access and information
- Our team will handle the rest
Need help deciding? Contact our support team for personalized guidance.
