Complete Guide to Analyzify Integrations

The Integrations page is where you'll set up and manage all your store's tracking connections. From this central dashboard, you can:

Connect essential marketing platforms like Google Analytics and Google Ads
Monitor the health of your tracking implementations
Manage tracking preferences and settings
View connection status for all integrations
Access integration-specific setup guides

Before setting up your first integration, you'll need to choose an integration method. This choice determines how Analyzify will connect with your marketing platforms and collect data from your store. For a detailed comparison of integration methods to help you choose the right one for your needs, see our guide on Choosing Your Integration Method .

Integration Methods

Analyzify provides two ways to implement tracking on your store. Each method is designed for different use cases and technical requirements. Choose the method that best matches your store's needs and your team's technical capabilities.

1. Direct Integration (Recommended)

The fastest way to start tracking your store data. Connect platforms like Google Analytics 4, Google Ads, and Bing with minimal setup required.

Key features:

- Quick setup through the Analyzify dashboard

- Automatic updates and maintenance

- Built-in error detection

- Complete checkout tracking support

- Full platform compatibility

When to use:

- You want quick, reliable tracking setup

- You need immediate access to marketing data

- You prefer minimal technical maintenance

2. Data Layer (GTM) Integration

Access advanced tracking capabilities through Google Tag Manager with Analyzify's enhanced data layer.

Key features:

- Custom tracking implementation

- Advanced data controls

- Flexible tag management

- Extended tracking options

When to use:

- You have specific tracking requirements

- Your team manages multiple tracking tags

- You need custom data collection rules

⚠️ Important Note: Data Layer integrations are optional and not necessary for most users.

Available Destinations

Connect your essential marketing and analytics platforms through the Analyzify dashboard. Based on our experience and platform capabilities, we've organized our integrations to help you make the best choice for your store's tracking needs.

Primary Marketing & Analytics Integrations

These are our recommended integrations for optimal tracking performance:

- Google Analytics 4

- Google Ads Conversion Tracking

- Google Ads Remarketing

- Microsoft Advertising (Bing Ads)

- Microsoft Clarity

Each of these integrations is:

- Optimized for reliable data collection

- Fully supported by our team

- Regularly updated and maintained

- Tested for compatibility with latest Shopify features

Alternative Integrations

While we support these platforms, we generally recommend using Shopify's native integrations for:

- Meta (Facebook)

- TikTok

- Pinterest

- Criteo

…

Important notes about additional integrations:

- Use these if you experience issues with Shopify's native tracking

- Can work alongside Shopify's native integrations if needed (with different tracking/pixel IDs)

- Best suited for specific use cases or redundancy

You can always contact our team for guidance on whether these are right for your store.

Setting Up Your Integrations

Before you begin connecting platforms, ensure you have selected your preferred integration method. The setup process varies depending on whether you've chosen Direct Integration or GTM Integration. Each method has been streamlined to help you start tracking as quickly as possible.

Direct Integration Setup

Follow these steps to connect your chosen platforms:

1. Go to the Integrations page in your Analyzify dashboard

2. Find your desired platform under "Integrations"

3. Click "Connect" next to the platform

4. Follow any authentication steps if required

5. Customize your tracking settings

6. Verify the connection in the "Connected" tab

Your integration will begin collecting data immediately after setup. Check the status indicator to confirm it's working correctly.

Data Layer (GTM) Integration Setup

If you've chosen to use Google Tag Manager:

1. Enable Data Layer (GTM) Integration from your dashboard

2. Enter your GTM container ID and add your GTM script to your theme files

3. Connect your custom pixel

3. Install Analyzify's pre-configured GTM container

4. Test your implementation .

The step-by-step instructions within the app will guide you through the whole setup process. For detailed GTM container actions, refer to our Customize and Import Analyzify Tags into GTM guide.

Best Practices

Following these recommended practices will help you maintain reliable tracking and get the most value from your integrations. We've developed these guidelines based on common scenarios and successful implementations across thousands of stores.

1. Start with recommended integrations for the most seamless experience

- Begin with Google Analytics 4 and Google Ads tracking

- Add other primary integrations as needed

2. Only use GTM integration if you have specific requirements and technical expertise

- Consider your team's technical capabilities

- Ensure you have resources for ongoing maintenance

3. Consider additional integrations only when necessary

- Use as backup for native Shopify integrations

- Implement when you need specific tracking features

- Consult our team for guidance

4. Regularly review your connected integrations

- Monitor integration health

- Update settings as your needs change

- Verify tracking after store updates

Remember, each integration can be customized after connection to suit your specific requirements. For detailed information on individual integrations, please refer to their respective documentation pages.

Data Privacy Compliance

Analyzify supports GDPR and other privacy regulations through our consent compliant features. Learn how to configure your integrations for privacy compliance in our GDPR Compliance Guide .

Frequently Asked Questions (FAQs)

What's the difference between Direct Integration, Data Layer (GTM) Integration, and Alternative Integrations?

- Direct Integrations (recommended) are optimized for seamless integration with Analyzify and offer the best tracking reliability

- Data Layer (GTM) integration uses our enhanced data layer for custom tracking needs

- Additional integrations are supplementary options, typically used alongside Shopify's native integrations

Do I need to use all the integrations listed?

No, you only need to activate the integrations that are relevant to your business needs. Start with the recommended integrations that align with your current marketing and analytics tools.

Can I use Analyzify's integration alongside Shopify's native integration for the same platform?

For primary integrations (GA4, Google Ads Conversion Tracking, Google Ads Remarketing Tracking, Bing Tracking, etc.)we recommend using either Analyzify's integration or Shopify's native integration to avoid duplicate data. However, additional integrations can be used alongside native options if needed for specific use cases.

What happens if I disconnect an integration?

Disconnecting an integration will stop the data flow between your Shopify store and the connected platform. Your historical data in the connected platform will remain intact, but new data will no longer be sent.

I don't see a platform I use. Can Analyzify integrate with it?

Analyzify continuously adds new integrations. If you don't see a platform you use, check our documentation or contact our support team for the most up-to-date information on available integrations.

Do I need technical knowledge to set up these integrations?

No technical knowledge is required for direct integrations. However, GTM integration requires technical expertise for proper setup and maintenance.

How do I know if an integration is working correctly?

After setting up an integration, Analyzify provides validation steps to ensure it's working correctly. You can also check the connected platform to verify if it's receiving data from your Shopify store.

Can I customize the data being sent through these integrations?

Yes, most integrations offer customization options through your Analyzify dashboard. The level of customization varies by platform and integration method.

Is it safe to grant Analyzify access to my other accounts (like Google Analytics)?

Analyzify uses secure authentication methods and doesn't store your login credentials. We only request the necessary permissions to set up and manage the integrations you choose to activate.

What should I do if I encounter issues with an integration?

If you experience any issues, first check our documentation for troubleshooting steps specific to that integration. If the problem persists, contact our support team for assistance.