Analyzify's Data Layers | Analyzify Docs

If you are familiar with web development, you have probably heard of the term "data layer". It is a crucial part of any e-commerce website and acts as a bridge between the front-end and the back-end of a website. The data layer is a JavaScript object that contains important information about a user's experience with a website like page views, add to cart events, and purchase transactions.

Our advanced data layers include an extensive list of variables, such as product ID, name, brand, and category, to provide you with a comprehensive insights of your customers' interactions on your site. Besides, our event sets cover all standard e-commerce tracking and more.

Let's take a look at our list of available data layer events and descriptions for each event:

sh_info - All Pages

This event is triggered all pages.

DataLayer Event Parameter	User Description
page_type	Page type: refers to the type of content or purpose of a web page. Ex: product, blog, and purchase pages.
user_type	User type refers to a person's category or group on Shopify, such as member or visitor.
user_id	The Shopify ID, which is a unique identification number for a users on the Shopify.
user_r	The date of the logged-in user's latest order date on the Shopify platform.
user_f	The logged-in user's total number of orders on the Shopify platform.
user_m	The total amount of revenue of the logged-in user.
user_eh	The hashed(sha 256) email address of the logged-in user is a unique identifier generated by applying a cryptographic hash function to the user's email address. It is used for secure authentication and other purposes.

Additional Parameters for Thank You Page

This event is triggered when specific additional parameters are passed on the thank you page.

DataLayer Event Parameter	User Description
email	The email address(string) filled in by the customer in the Information step of the checkout process.
email_sha1	The hashed(sha 1) email address of the logged-in user is a unique identifier generated by applying a cryptographic hash function to the user's email address. It is used for secure authentication and other purposes.
phone	Phone number filled in by the customer in the Information step of the checkout process.
tags
address.firstName	First Name filled in by the customer in the Information step of the checkout process.
address.lastName	Last Name filled in by the customer in the Information step of the checkout process.
address.city	City filled in by the customer in the Information step of the checkout process.
address.zip	Zip Code (Postal Code) filled in by the customer in the Information step of the checkout process.
address.address1	The first line of the Address section(required) filled in by the customer in the Information step of the checkout process.
address.address2	The second line of the Address section(optional) filled in by the customer in the Information step of the checkout process.
address.country	Country chosen by the customer in the Information step of the checkout process.
address.countryCode	Country Code generated by Shopify depending on the chosen country in the Information step of the checkout process.
address.province	Province filled in by the customer in the Information step of the checkout process.
address.provinceCode	Province Code generated by Shopify depending on the chosen province in the Information step of the checkout process.

ee_removeFromCart - Remove from cart

This event is triggered when any item is removed from the cart.

DataLayer Event Parameter	User Description
product_id	The Product Id is a unique identifier automatically generated by Shopify for each product in a store. This string of numbers, such as "6724874371230", is used to identify and manage the product.
product_name	The Product Title is the name or description of a product entered into the Shopify interface. It is displayed to customers and used to help them identify and learn more about the product.
variant_id	The Variant Id is a unique identifier automatically generated by Shopify for each product variant within a store. For example, "39952220061854".
variant_title	The Variant Title is the name or description of a product variant within a cart, and is used to help customers identify the specific product variant.
product_price	The price of the product removed from cart.
currency	The type of money that the user is currently using on the page.
product_brand	The Product Brand (Vendor) is the name of the company or individual that manufactures or sells the product. It is entered into the Shopify interface and displayed to customers for identification and searching.
quantity	The number of the product removed from cart.

ee_productDetail: Product Detail

This event is triggered when a user views the product detail page for any product.

DataLayer Event Parameter	User Description
product_id	The Product Id is a unique identifier automatically generated by Shopify for each product in a store. This string of numbers, such as "6724874371230", is used to identify and manage the product.
product_name	The Product Title is the name or description of a product entered into the Shopify interface. It is displayed to customers and used to help them identify and learn more about the product.
product_type	The Product Type is a category or group assigned to a product through the Shopify interface, and is used to organize and classify products within a store.
product_brand	The Product Brand (Vendor) is the name of the company or individual that manufactures or sells the product. It is entered into the Shopify interface and displayed to customers for identification and searching.
product_sku	The Product SKU is a unique identifier assigned to a product through the Shopify interface and used to track and manage the product. For example, "PB2SEATAR".
product_price	The price of the product viewed.
currency	The type of money that the user is currently using on the page.
category_id	Category Id the last element of the category list the product is included in.
category_name	Category Name the last element of the category list the product is included in.
g_product_id	The id format used by default in the Shopify Google Ads app that identifies a specific product. For example, "shopify_GB_11111111111_22222222222", where "GB" represents the country code and the numbers represent the product or group of products.
variant_id	The Variant Id is a unique identifier automatically generated by Shopify for each product variant within a store. For example, "39952220061854".
variant_title	The Variant Title is the name or description of a product variant within a cart, and is used to help customers identify the specific product variant.

ee_addToCart :Add to Cart

This event is triggered when any item is added to the cart.

product_name	The Product Title is the name or description of a product entered into the Shopify interface. It is displayed to customers and used to help them identify and learn more about the product.
product_id	The Product Id is a unique identifier automatically generated by Shopify for each product in a store. This string of numbers, such as "6724874371230", is used to identify and manage the product.
product_price	The price of the product added to cart.
currency	The type of money that the user is currently using on the page.
product_brand	The Product Brand (Vendor) is the name of the company or individual that manufactures or sells the product. It is entered into the Shopify interface and displayed to customers for identification and searching.
product_type	The Product Type is a category or group assigned to a product through the Shopify interface, and is used to organize and classify products within a store.
category_id	Category Id the last element of the category list the product is included in.
category_title	Category Name the last element of the category list the product is included in.
quantity	The number of the product added from cart.
variant_id	The Variant Id is a unique identifier automatically generated by Shopify for each product variant within a store. For example, "39952220061854".
variant_title	The Variant Title is the name or description of a product variant within a cart, and is used to help customers identify the specific product variant.
product_sku	The Product SKU is a unique identifier assigned to a product through the Shopify interface and used to track and manage the product. For example, "PB2SEATAR".
g_product_id	The id format used by default in the Shopify Google Ads app that identifies a specific product. For example, "shopify_GB_11111111111_22222222222", where "GB" represents the country code and the numbers represent the product or group of products.
category_handle	The handle is used to build the URL for the resource, or to return properties for the resource. Although the category title changes according to the language, the category handle remains constant. That's why we added it to be used as an alternative to category title if needed.
product_handle	The handle is used to build the URL for the resource, or to return properties for the resource. Although the product title changes according to the language, the produyct handle remains constant. That's why we added it to be used as an alternative to product title if needed.

ee_productClick : Product Click

This event is triggered when a user clicks on any product displayed on the Collection Pages.

DataLayer Event Parameter	User Description
product_id	The Product Id is a unique identifier automatically generated by Shopify for each product in a store. This string of numbers, such as "6724874371230", is used to identify and manage the product.
product_name	The Product Title is the name or description of a product entered into the Shopify interface. It is displayed to customers and used to help them identify and learn more about the product.
product_type	The Product Type is a category or group assigned to a product through the Shopify interface, and is used to organize and classify products within a store.
product_sku	The Product SKU is a unique identifier assigned to a product through the Shopify interface and used to track and manage the product. For example, "PB2SEATAR".
product_brand	The Product Brand (Vendor) is the name of the company or individual that manufactures or sells the product. It is entered into the Shopify interface and displayed to customers for identification and searching.
product_price	The price of the product clicked via a list.
category_id	Category Id the last element of the category list the product is included in
category_name	Category Name the last element of the category list the product is included in
currency	The type of money that the user is currently using on the page
product_position	Product Position which is product clicked e.g 7
variant_id	The Variant Id is a unique identifier automatically generated by Shopify for each product variant within a store. For example, "39952220061854".
variant_title	The Variant Title is the name or description of a product variant within a cart, and is used to help customers identify the specific product variant.

ee_productImpression : Product List

This event is triggered when a user views the list of products displayed on a Collection Page.

DataLayer Event Parameter	User Description
category_name	Category Name the last element of the category list the product is included in
category_id	Category Id the last element of the category list the product is included in
product_brand	The Product Brand (Vendor) is the name of the company or individual that manufactures or sells the product. It is entered into the Shopify interface and displayed to customers for identification and searching.
product_type	The Product Type is a category or group assigned to a product through the Shopify interface, and is used to organize and classify products within a store.
product_sku	The Product SKU is a unique identifier assigned to a product through the Shopify interface and used to track and manage the product. For example, "PB2SEATAR".
product_name	The Product Title is the name or description of a product entered into the Shopify interface. It is displayed to customers and used to help them identify and learn more about the product.
product_id	The Product Id is a unique identifier automatically generated by Shopify for each product in a store. This string of numbers, such as "6724874371230", is used to identify and manage the product.
product_price	The price of the product which is viewed via a list.
currency	The type of money that the user is currently using on the page
product_position	Position of the each product e.g 7
g_product_id	The id format used by default in the Shopify Google Ads app that identifies a specific product. For example, "shopify_GB_11111111111_22222222222", where "GB" represents the country code and the numbers represent the product or group of products.
variant_id	The Variant Id is a unique identifier automatically generated by Shopify for each product variant within a store. For example, "39952220061854".
variant_title	The Variant Title is the name or description of a product variant within a cart, and is used to help customers identify the specific product variant.

searchListInfo : Visitor Search

This event is triggered when a visitor performs a search query.

DataLayer Event Parameter	User Description
page_type	The Product Type is a category or group assigned to a product through the Shopify interface, and is used to organize and classify products within a store.
search_term	Search term which is filled by user
search_results	Number of search results e.g 11
product_brand	The Product Brand (Vendor) is the name of the company or individual that manufactures or sells the product. It is entered into the Shopify interface and displayed to customers for identification and searching.
product_type	The Product Type is a category or group assigned to a product through the Shopify interface, and is used to organize and classify products within a store.
product_sku	The Product SKU is a unique identifier assigned to a product through the Shopify interface and used to track and manage the product. For example, "PB2SEATAR".
product_name	The Product Title is the name or description of a product entered into the Shopify interface. It is displayed to customers and used to help them identify and learn more about the product.
product_id	The Product Id is a unique identifier automatically generated by Shopify for each product in a store. This string of numbers, such as "6724874371230", is used to identify and manage the product.
product_price	The price of the product in the search results.
currency	The type of money that the user is currently using on the page
product_position	Product Position which is belonging to the search results
g_product_id	The id format used by default in the Shopify Google Ads app that identifies a specific product. For example, "shopify_GB_11111111111_22222222222", where "GB" represents the country code and the numbers represent the product or group of products.
variant_id	The Variant Id is a unique identifier automatically generated by Shopify for each product variant within a store. For example, "39952220061854".
variant_title	The Variant Title is the name or description of a product variant within a cart, and is used to help customers identify the specific product variant.

ee_cartView : Cart View

This event is triggered when a user views their shopping cart on the website.

DataLayer Event Parameter	User Description
page_type	The type of content or purpose of a web page. Ex: product, blog, and purchase pages.
product_id	The Product Id is a unique identifier automatically generated by Shopify for each product in a store. This string of numbers, such as "6724874371230", is used to identify and manage the product.
product_name	The Product Title is the name or description of a product entered into the Shopify interface. It is displayed to customers and used to help them identify and learn more about the product.
product_type	The Product Type is a category or group assigned to a product through the Shopify interface, and is used to organize and classify products within a store.
product_brand	The Product Brand (Vendor) is the name of the company or individual that manufactures or sells the product. It is entered into the Shopify interface and displayed to customers for identification and searching.
product_sku	The Product SKU is a unique identifier assigned to a product through the Shopify interface and used to track and manage the product. For example, "PB2SEATAR".
variant_id	The Variant Id is a unique identifier automatically generated by Shopify for each product variant within a store. For example, "39952220061854".
variant_title	The Variant Title is the name or description of a product variant within a cart, and is used to help customers identify the specific product variant.
product_price	The price of each product in the cart, used to calculate the total cost and displayed to the customer.
currency	The type of money that the user is currently using on the page
quantity	The number of each product in the cart, used to calculate the total and displayed to the customer.
totalValue	The total cost of all products in the cart. Used to calculate the final price of the cart.
totalQuantity	The total number of products in the cart, used to calculate the total and displayed to the customer.

ee_checkout : Checkout

This event is triggered when a user begins the checkout process.

DataLayer Event Parameter	User Description
page_type	The type of content or purpose of a web page. Ex: product, blog, and purchase pages.
product_id	The Product Id is a unique identifier automatically generated by Shopify for each product in a store. This string of numbers, such as "6724874371230", is used to identify and manage the product.
product_name	The Product Title is the name or description of a product entered into the Shopify interface. It is displayed to customers and used to help them identify and learn more about the product.
product_type	The Product Type is a category or group assigned to a product through the Shopify interface, and is used to organize and classify products within a store.
product_brand	The Product Brand (Vendor) is the name of the company or individual that manufactures or sells the product. It is entered into the Shopify interface and displayed to customers for identification and searching.
product_sku	The Product SKU is a unique identifier assigned to a product through the Shopify interface and used to track and manage the product. For example, "PB2SEATAR".
variant_id	The Variant Id is a unique identifier automatically generated by Shopify for each product variant within a store. For example, "39952220061854".
variant_title	The Variant Title is the name or description of a product variant within a cart, and is used to help customers identify the specific product variant.
product_price	The price of each product in the cart, used to calculate the total cost and displayed to the customer.
currency	The type of money that the user is currently using on the page
quantity	The number of each product in the cart, used to calculate the total and displayed to the customer.
totalValue	The total cost of all products in the cart. Used to calculate the final price of the cart.
totalQuantity	The total number of products in the cart, used to calculate the total and displayed to the customer.

ee_checkout_contact_information : Checkout Contact Information

This event is triggered when a user begins filling out their contact information in the checkout process.

DataLayer Event Parameter	User Description
page_type	The type of content or purpose of a web page. Ex: product, blog, and purchase pages.
product_id	The Product Id is a unique identifier automatically generated by Shopify for each product in a store. This string of numbers, such as "6724874371230", is used to identify and manage the product.
product_name	The Product Title is the name or description of a product entered into the Shopify interface. It is displayed to customers and used to help them identify and learn more about the product.
product_type	The Product Type is a category or group assigned to a product through the Shopify interface, and is used to organize and classify products within a store.
product_brand	The Product Brand (Vendor) is the name of the company or individual that manufactures or sells the product. It is entered into the Shopify interface and displayed to customers for identification and searching.
product_sku	The Product SKU is a unique identifier assigned to a product through the Shopify interface and used to track and manage the product. For example, "PB2SEATAR".
g_product_id	The id format used by default in the Shopify Google Ads app that identifies a specific product. For example, "shopify_GB_11111111111_22222222222", where "GB" represents the country code and the numbers represent the product or group of products.
variant_id	The Variant Id is a unique identifier automatically generated by Shopify for each product variant within a store. For example, "39952220061854".
variant_title	The Variant Title is the name or description of a product variant within a cart, and is used to help customers identify the specific product variant.
product_price	The price of each product in the cart, used to calculate the total cost and displayed to the customer.
currency	The type of money that the user is currently using on the page
quantity	The number of each product in the cart, used to calculate the total and displayed to the customer.
cart_id	The Cart Id is a unique identifier automatically generated by Shopify.
totalValue	The total cost of all products in the cart. Used to calculate the final price of the cart.
totalQuantity	The total number of products in the cart, used to calculate the total and displayed to the customer.

ee_checkout_shipping_method : Checkout Shipping Method

This event is triggered when a user begins the shipping step of the checkout process.

DataLayer Event Parameter	User Description
page_type	The type of content or purpose of a web page. Ex: product, blog, and purchase pages.
product_id	The Product Id is a unique identifier automatically generated by Shopify for each product in a store. This string of numbers, such as "6724874371230", is used to identify and manage the product.
product_name	The Product Title is the name or description of a product entered into the Shopify interface. It is displayed to customers and used to help them identify and learn more about the product.
product_type	The Product Type is a category or group assigned to a product through the Shopify interface, and is used to organize and classify products within a store.
product_brand	The Product Brand (Vendor) is the name of the company or individual that manufactures or sells the product. It is entered into the Shopify interface and displayed to customers for identification and searching.
product_sku	The Product SKU is a unique identifier assigned to a product through the Shopify interface and used to track and manage the product. For example, "PB2SEATAR".
g_product_id	The id format used by default in the Shopify Google Ads app that identifies a specific product. For example, "shopify_GB_11111111111_22222222222", where "GB" represents the country code and the numbers represent the product or group of products.
variant_id	The Variant Id is a unique identifier automatically generated by Shopify for each product variant within a store. For example, "39952220061854".
variant_title	The Variant Title is the name or description of a product variant within a cart, and is used to help customers identify the specific product variant.
product_price	The price of each product in the cart, used to calculate the total cost and displayed to the customer.
currency	The type of money that the user is currently using on the page
quantity	The number of each product in the cart, used to calculate the total and displayed to the customer.
cart_id	The Cart Id is a unique identifier automatically generated by Shopify.
totalValue	The total cost of all products in the cart. Used to calculate the final price of the cart.
totalQuantity	The total number of products in the cart, used to calculate the total and displayed to the customer.

ee_checkout_shipping_method_option: Checkout Shipping Method Option

This event is triggered when a user changes the shipping method during the checkout process.

DataLayer Event Parameter	User Description
page_type	The type of content or purpose of a web page. Ex: product, blog, and purchase pages.
product_id	The Product Id is a unique identifier automatically generated by Shopify for each product in a store. This string of numbers, such as "6724874371230", is used to identify and manage the product.
product_name	The Product Title is the name or description of a product entered into the Shopify interface. It is displayed to customers and used to help them identify and learn more about the product.
product_type	The Product Type is a category or group assigned to a product through the Shopify interface, and is used to organize and classify products within a store.
product_brand	The Product Brand (Vendor) is the name of the company or individual that manufactures or sells the product. It is entered into the Shopify interface and displayed to customers for identification and searching.
product_sku	The Product SKU is a unique identifier assigned to a product through the Shopify interface and used to track and manage the product. For example, "PB2SEATAR".
g_product_id	The id format used by default in the Shopify Google Ads app that identifies a specific product. For example, "shopify_GB_11111111111_22222222222", where "GB" represents the country code and the numbers represent the product or group of products.
variant_id	The Variant Id is a unique identifier automatically generated by Shopify for each product variant within a store. For example, "39952220061854".
variant_title	The Variant Title is the name or description of a product variant within a cart, and is used to help customers identify the specific product variant.
product_price	The price of each product in the cart, used to calculate the total cost and displayed to the customer.
currency	The type of money that the user is currently using on the page
quantity	The number of each product in the cart, used to calculate the total and displayed to the customer.
cart_id	The Cart Id is a unique identifier automatically generated by Shopify.
totalValue	The total cost of all products in the cart. Used to calculate the final price of the cart.
totalQuantity	The total number of products in the cart, used to calculate the total and displayed to the customer.
optionValue	The name of the selected shipping option

ee_checkout_payment_method: Checkout Payment Method

This event is triggered when a user begins the payment step of the checkout process.

DataLayer Event Parameter	User Description
page_type	The type of content or purpose of a web page. Ex: product, blog, and purchase pages.
product_id	The Product Id is a unique identifier automatically generated by Shopify for each product in a store. This string of numbers, such as "6724874371230", is used to identify and manage the product.
product_name	The Product Title is the name or description of a product entered into the Shopify interface. It is displayed to customers and used to help them identify and learn more about the product.
product_type	The Product Type is a category or group assigned to a product through the Shopify interface, and is used to organize and classify products within a store.
product_brand	The Product Brand (Vendor) is the name of the company or individual that manufactures or sells the product. It is entered into the Shopify interface and displayed to customers for identification and searching.
product_sku	The Product SKU is a unique identifier assigned to a product through the Shopify interface and used to track and manage the product. For example, "PB2SEATAR".
g_product_id	The id format used by default in the Shopify Google Ads app that identifies a specific product. For example, "shopify_GB_11111111111_22222222222", where "GB" represents the country code and the numbers represent the product or group of products.
variant_id	The Variant Id is a unique identifier automatically generated by Shopify for each product variant within a store. For example, "39952220061854".
variant_title	The Variant Title is the name or description of a product variant within a cart, and is used to help customers identify the specific product variant.
product_price	The price of each product in the cart, used to calculate the total cost and displayed to the customer.
currency	The type of money that the user is currently using on the page
quantity	The number of each product in the cart, used to calculate the total and displayed to the customer.
cart_id	The Cart Id is a unique identifier automatically generated by Shopify.
totalValue	The total cost of all products in the cart. Used to calculate the final price of the cart.
totalQuantity	The total number of products in the cart, used to calculate the total and displayed to the customer.

ee_checkout_payment_method_option: Checkout Payment Method Option

This event is triggered when a user changes the payment method during the checkout process.

DataLayer Event Parameter	User Description
page_type	The type of content or purpose of a web page. Ex: product, blog, and purchase pages.
product_id	The Product Id is a unique identifier automatically generated by Shopify for each product in a store. This string of numbers, such as "6724874371230", is used to identify and manage the product.
product_name	The Product Title is the name or description of a product entered into the Shopify interface. It is displayed to customers and used to help them identify and learn more about the product.
product_type	The Product Type is a category or group assigned to a product through the Shopify interface, and is used to organize and classify products within a store.
product_brand	The Product Brand (Vendor) is the name of the company or individual that manufactures or sells the product. It is entered into the Shopify interface and displayed to customers for identification and searching.
product_sku	The Product SKU is a unique identifier assigned to a product through the Shopify interface and used to track and manage the product. For example, "PB2SEATAR".
g_product_id	The id format used by default in the Shopify Google Ads app that identifies a specific product. For example, "shopify_GB_11111111111_22222222222", where "GB" represents the country code and the numbers represent the product or group of products.
variant_id	The Variant Id is a unique identifier automatically generated by Shopify for each product variant within a store. For example, "39952220061854".
variant_title	The Variant Title is the name or description of a product variant within a cart, and is used to help customers identify the specific product variant.
product_price	The price of each product in the cart, used to calculate the total cost and displayed to the customer.
currency	The type of money that the user is currently using on the page
quantity	The number of each product in the cart, used to calculate the total and displayed to the customer.
cart_id	The Cart Id is a unique identifier automatically generated by Shopify.
totalValue	The total cost of all products in the cart. Used to calculate the final price of the cart.
totalQuantity	The total number of products in the cart, used to calculate the total and displayed to the customer.
optionValue	The name of the selected shipping option

ee_purchase: Purchase

This event is triggered when a user completes the checkout process.

DataLayer Event Parameter	User Description
page_type	The type of content or purpose of a web page. Ex: product, blog, and purchase pages.
product_id	The Product Id is a unique identifier automatically generated by Shopify for each product in a store. This string of numbers, such as "6724874371230", is used to identify and manage the product.
product_name	The Product Title is the name or description of a product entered into the Shopify interface. It is displayed to customers and used to help them identify and learn more about the product.
product_type	The Product Type is a category or group assigned to a product through the Shopify interface, and is used to organize and classify products within a store.
product_brand	The Product Brand (Vendor) is the name of the company or individual that manufactures or sells the product. It is entered into the Shopify interface and displayed to customers for identification and searching.
product_sku	The Product SKU is a unique identifier assigned to a product through the Shopify interface and used to track and manage the product. For example, "PB2SEATAR".
g_product_id	The id format used by default in the Shopify Google Ads app that identifies a specific product. For example, "shopify_GB_11111111111_22222222222", where "GB" represents the country code and the numbers represent the product or group of products.
variant_id	The Variant Id is a unique identifier automatically generated by Shopify for each product variant within a store. For example, "39952220061854".
variant_title	The Variant Title is the name or description of a product variant within a cart, and is used to help customers identify the specific product variant.
product_price	The price of each product in the cart, used to calculate the total cost and displayed to the customer.
currency	The type of money that the user is currently using on the page
quantity	The number of each product in the cart, used to calculate the total and displayed to the customer.
tax	The tax price of the transaction
shipping	The shipping price of the transaction
payment_type	Payment Gateway which was selected by the customer while adding payment info
checkout_id	The Checkout Id is a unique identifier automatically generated by Shopify after transaction is completed.e.g 25736303935687
order_id	The Order Id is a unique identifier automatically generated by Shopify after transaction is completed. e.g 4878748221639
order_name	The Order Name is a unique identifier assigned to a transaction created in the specified format through the Shopify interface. e.g #AB123
discount_amount	The total discount amount of a transaction
coupon	The coupon code of the discount amount.
totalValue	The total cost of all products in the cart. Used to calculate the final price of the cart.
totalQuantity	The total number of products in the cart, used to calculate the total and displayed to the customer.