Form submissions represent an essential part of the customer journey. Newsletter signups, quote requests, or contact inquiries often occur before a purchase.
Analyzify’s form tracking feature captures these interactions and sends them as generate_lead events to Google Analytics, Meta, and TikTok.
By sending lead data through server-side tracking, you can analyze how users engage with your brand before they buy and optimize your campaigns based on complete, accurate data.
How Lead (Forms) Tracking on Shopify Works
When a visitor submits a form on your Shopify store, Analyzify generates a generate_lead event and sends it to GA4, Meta, and TikTok.
Integration Details:
- Google Analytics 4: Form submissions appear as generate_lead events in GA4 reports. This allows you to evaluate how lead forms, newsletter signups, and inquiries contribute to your funnel and conversions.
- Meta (Facebook): The same event is sent to Meta through the Conversions API. Meta uses these signals to optimize for qualified leads, improving ROAS and audience targeting accuracy.
- TikTok: TikTok receives the generate_lead event server-side, enabling its algorithm to identify users who engage. This results in better targeting and performance insights for top- and mid-funnel campaigns.
Supported Forms
Analyzify automatically tracks the most common form types used by Shopify merchants.
Shopify Native
Analyzify tracks form submissions made through Shopify’s built-in contact or inquiry templates. This includes any form created using Shopify’s native contact form feature. When a user submits a message or inquiry, it is automatically recorded as a generate_lead event and delivered to Google Analytics 4, Meta, and TikTok through server-side tracking.
Klaviyo Forms
You can track Klaviyo forms with Analyzify. Every signup or subscription event is tracked and shared so you can measure the effectiveness of lead-generation campaigns and understand which marketing sources drive new subscribers.
HubSpot Forms
Analyzify also supports HubSpot forms that are integrated into your Shopify store. Whether they are used for contact requests, quote inquiries, or consultation bookings, each submission is tracked and sent server-side. This ensures your HubSpot lead activity is reflected in GA4 and ad platforms.
Key Benefits of Tracking Klaviyo, HubSpot, Shopify Forms on Shopify
Tracking forms on Shopify allows you to capture valuable user intent before a purchase happens.
It connects early engagement actions, like signups or inquiries, to your data. So, it gives you a more accurate and actionable picture of your marketing funnel.
Here are the benefits of Analyzify's form tracking feature:
- Tracks lead events across all major form tools
- Sends accurate data through server-side tracking
- Improves optimization for Meta and TikTok campaigns
- Provides better funnel visibility in GA4
- No additional setup or coding required once enabled in the app
By tracking every form submission as a generate_lead event and sending it to GA4, Meta, and TikTok, you can understand how leads contribute to sales, optimize campaigns based on real intent, and make data-driven decisions with confidence.
🔗 See How to Track Forms (Leads) on Shopify for more information.
