Microsoft Bing Integration Guide

By using Analyzify for both installation and goal setup, you can:

• Achieve end-to-end data flow seamlessly.
• Track crucial ecommerce events that are essential for any store.
• Implement consent-compliant data flow quickly and easily, without getting entangled in complex code (For more information on supported consent mechanisms and other important notes,  check our consent documentation ).

Microsoft Bing Integration Methods with Analyzify

Analyzify offers two integration methods for Microsoft Bing setup:

• Direct Integration
• Customized Integration (with GTM)

To understand the differences between these methods and choose the one that best suits your needs, please  read our guide on choosing the right integration method .

Important Notes Before Setup: 

1. Choose only one integration method. Do not activate both methods simultaneously.
2. Enable the Analyzify app embed toggle on your live theme, otherwise completing the integration steps wouldn’t activate the Microsoft Bing. 
3. Don’t forget to connect your custom pixel to track checkout steps. 

1. Direct Integration Method

Follow the steps for direct integration method:

Step 1: Configure Bing Settings

Enter Bing UET Tag ID  

The UET (Universal Event Tracking) Tag ID enables you to monitor important website activities like page views, purchases, and product interactions. With UET tag implemented, you can track:

• Destination URLs
• Events
• Product interactions
• Conversions

To find your UET Tag ID:

1. Go to Microsoft Advertising
2. Click "Conversions" in the left menu
3. Click "UET Tag" tab in the pop-up window
4. Find your Tag ID under 'TAG ID' section
5. Copy and paste it into Analyzify

Step 2: Select Item ID Format

First, locate your item IDs in Google Merchant Center:

1. Go to Products > All Products in Merchant Center
2. Review the product details to see your item IDs

After locating your item IDs in Merchant Center, you'll need to determine which IDs correspond to product IDs, variant IDs, or SKUs in your Shopify store. Here's how to identify them:

1) Go to Products in Shopify admin

2) Open any product with variants

3) Check the URL to find Product and Variant IDs

4) Look in the variant details to find the SKU

Step 3: Set Up Your Custom Pixel

Once you've identified which ID type matches your Merchant Center feed, select that format in Analyzify. Then:

1. Click "Next" to proceed to the next screen
2. Copy the provided code block
3. Go to Shopify Customer Events
4. Click "Add custom pixel"
5. Name it as "Analyzify 4.0 Microsoft Bing"
6. Under Customer Privacy:
7. • Choose "Not required"
   • Check "Data collected does not qualify as data sale"
8. Paste the code block you copied into the Code field
9. Click "Save" then select "Connect"
10. Important: If you already have an existing version of Analyzify's Microsoft Bing, disconnect it to prevent double counting

Note: If you already have an existing one, make sure to disconnect and delete the old version before adding the new one to avoid duplication.

2. Customized (GTM) Integration 

To proceed with the GTM integration, make sure you have a Google Tag Manager account and access to your Microsoft Bing account. Then follow these steps:

1. Activate the customized (GTM) Integration within the Analyzify app.
2. During the final setup stage, select Microsoft Bing when choosing your desired integrations for the GTM container creation.
3. Download the generated container and import it to your Google Tag Manager account.  See our step-by-step guide here  .
4. Configure your Microsoft Bing variables by  following our documentation . Enter your UET Tag ID and unpause your Bing tags.
5. Test your Bing tags using GTM Preview mode to ensure everything is working correctly.  Learn more about how to use GTM preview mode  .

For detailed instructions and best practices,  refer to our complete GTM setup guide  .

Creating Bing Goals for Analyzify Setup

With Analyzify, we track three specific conversion types with distinct event parameter:

• Purchase
• Add to Cart
• Begin Checkout

1. Purchase Conversion

Here are the steps for setting up conversion tracking for "Purchase"

Initial Setup (Required for Each Conversion)

Step 1

Navigate to Microsoft Ads

Navigate to Microsoft Ads and click on "Conversions" in the left menu

Step 2

Create Conversion Goals

Select "Conversion goals" and click "Create".

Step 3

Choose Website

Choose the website option and click on "Next"

After the initial setup steps, follow the next ones:

Step 1

Purchase and Event

Select "Purchase" and "Event" options

Step 2

Configure Basic Settings

1. Enter your preferred name
2. Select "Conversion action value may vary" in the Revenue field (this allows tracking varying purchase amounts)
3. Choose your currency
4. Click on "Next"

Step 3

Enhanced Conversion and Tag Installation

1. Select "No enhance" > "Save and next"
2. Choose "Yes" > "Save and next"
3. Select "Manual installation" > "Next"

Step 4

Configure Parameters

Initially, you'll only see the "Action" parameter. Click "Add another parameter" to add "Category". Configure these parameters as shown in the reference image

Step 5

Inline Action

For "When do you want to track this event?" select "Inline action"

Step 6

Generated Code

You'll see a code generated, but don't use it - it's already installed

Step 7

Save and Next

Click "Save and next," then "Done". Your Purchase conversion is now successfully created

2. Add to Cart

Here are the steps for setting up conversion tracking for "Add to Cart"

Initial Setup (Required for Each Conversion)

Step 1

Navigate to Microsoft Ads

Navigate to Microsoft Ads and click on "Conversions" in the left menu

Step 2

Create Conversion Goals

Select "Conversion goals" and click "Create".

Step 3

Choose Website

Choose the website option and click on "Next"

After the initial setup steps, follow the next ones:

Step 1

Add to Cart and Event

Select "Add to Cart" and "Event" options

Step 2

Configure Basic Settings

1. Enter your preferred name
2. Select "Conversion action value may vary" in the Revenue field (this allows tracking varying purchase amounts)
3. Choose your currency
4. Click on "Next"

Step 3

Enhanced Conversion and Tag Installation

1. Select "No enhance" > "Save and next"
2. Choose "Yes" > "Save and next"
3. Select "Manual installation" > "Next"

Step 4

Configure Parameters

Initially, you'll only see the "Action" parameter. Click "Add another parameter" to add "Category". Configure these parameters as shown in the reference image

Step 5

Inline Action

For "When do you want to track this event?" select "Inline action"

Step 6

Generated Code

You'll see a code generated, but don't use it - it's already installed

Step 7

Save and Next

Click "Save and next," then "Done". Your Add to Cart conversion is now successfully created

3. Begin Checkout

Here are the steps for setting up conversion tracking for "Begin Checkout"

Initial Setup (Required for Each Conversion)

Step 1

Navigate to Microsoft Ads

Navigate to Microsoft Ads and click on "Conversions" in the left menu

Step 2

Create Conversion Goals

Select "Conversion goals" and click "Create".

Step 3

Choose Website

Choose the website option and click on "Next"

After the initial setup steps, follow the next ones:

Step 1

Begin Checkout and Event

Select "Begin Checkout" and "Event" options

Step 2

Configure Basic Settings

1. Enter your preferred name
2. Select "Conversion action value may vary" in the Revenue field (this allows tracking varying purchase amounts)
3. Choose your currency
4. Click on "Next"

Step 3

Enhanced Conversion and Tag Installation

1. Select "No enhance" > "Save and next"
2. Choose "Yes" > "Save and next"
3. Select "Manual installation" > "Next"

Step 4

Configure Parameters

Initially, you'll only see the "Action" parameter. Click "Add another parameter" to add "Category". Configure these parameters as shown in the reference image

Step 5

Inline Action

For "When do you want to track this event?" select "Inline action"

Step 6

Generated Code

You'll see a code generated, but don't use it - it's already installed

Step 7

Save and Next

Click "Save and next," then "Done". Your "Begin Checkout" conversion is now successfully created

Frequently Asked Questions (FAQs)

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