Analyzify's Direct Integration Method

Direct Integration makes it easy to connect your marketing and analytics platforms with your store. This integration method uses Shopify's App Embed and Web Pixels API to ensure secure and reliable data collection across your store.

How Direct Integration Works

When you set up a Direct Integration, Analyzify automatically configures the necessary tracking parameters. This automated process ensures accurate data collection from your store's frontend interactions to checkout completion.

Our system continuously monitors your tracking implementation and automatically updates your connection status. This approach ensures minimal disruption to your data collection and marketing campaigns.

Key aspects of Direct Integration includes:

Built on Shopify's latest technology stack (App Embed & Web Pixels API)
Automated maintenance and updates
Complete checkout tracking support

⚠️To avoid potential duplicate counting issues, it's important not to use both Direct Integrations and Customized (GTM) Integration simultaneously. Each integration method sends data to analytics platforms, and overlapping setups can result in the same events being reported multiple times.

Supported Destinations

Direct Integration connects your store with a range of essential analytics platforms. We've carefully optimized these integrations to provide reliable tracking while maintaining your store's performance.

Primary Marketing & Analytics Destinations

We recommend starting with these core platforms for comprehensive store analytics and marketing:

Google Analytics 4: Our GA4 integration ensures complete tracking of your customer journey, from initial visit through purchase completion. Track enhanced e-commerce events, user behavior, and conversion data with optimal accuracy.
Google Ads Conversion Tracking: Connect your Google Ads account to improve your conversion tracking. Optimize your advertising spend based on accurate conversion data.
Google Ads Remarketing: We provide enhanced dynamic remarketing tracking that improves Google's algorithms and boosts your remarketing campaign performance. Our precise product and user behavior tracking helps Google show more relevant ads to potential customers.
Microsoft Advertising: Track Bing Ads conversions and implement UET (Universal Event Tracking) tag for comprehensive Microsoft Advertising campaign optimization.
Microsoft Clarity: Understand user behavior through heatmaps and session recordings while maintaining GDPR compliance and user privacy.

Alternative Integrations

While we support additional tracking destinations, we generally recommend using Shopify's native integrations or Analyzify Server-Side Tracking for these integrations:

Meta (Facebook) Pixel
TikTok Pixel
Pinterest Tag
Snapchat Pixel
…

These alternative integrations serve as effective backup solutions when you need additional tracking capabilities or encounter limitations with native integrations.

Key Benefits

Direct Integration simplifies the complex process of implementing marketing and analytics tracking on your Shopify store. Instead of dealing with manual code installation or debugging tracking issues, you can focus on using your data to grow your business.

Our easy and beginner-friendly setup process handles the technical implementation, ensuring accurate data collection across all store sections, including checkout. This means you'll start receiving reliable tracking data immediately after activation, without worrying about coding or configuration errors.

For stores handling EU customer data, Direct Integration works with your CMP preferences to ensure tracking meets privacy requirements.

Learn more about consent-compliant setup in our Understand Consent Mode Settings & GDPR-Compliant Setup article.

Frequently Asked Questions

Is technical knowledge required for Direct Integration setup?

No technical expertise is needed. The setup process is simplified, and our app guides you through each step with helpful tooltips for platform connections.

How quickly does Direct Integration start collecting data?

Data collection begins immediately after activation. You'll start seeing data in your connected integration according to their normal processing times (usually within 24-48 hours).

What happens if I change my theme?

When you change your theme:

1- Make sure the App Embed is activated in your theme settings

2- Verify that Analyzify's custom pixel is connected in your Shopify settings

These two simple checks ensure your tracking continues to work properly with your new theme.

Does Direct Integration slow down my store?

No, Direct Integration is optimized for performance. It uses Shopify's latest technology to ensure minimal impact on your store's loading speed.

Can I use Direct Integration alongside existing tracking?

Yes, though we recommend using either Direct Integration or native tracking to avoid duplicate data. However, you can use different properties, IDs, and conversion labels for both platforms.

What kind of support is available?

Our team provides full support for all Direct Integration setups. This includes implementation guidance, troubleshooting, and ongoing assistance with your tracking configuration.