In this step, we will do a validation using Google Tag Manager's "Preview & Debug" mode. We will test if the tags are being fired correctly in given conditions - and if they carry out the correct data.

Please be aware that some tutorials are applicable to the latest version. Therefore, you may encounter different tags and event names in the tag manager.

If you're using versions of Analyzify older than V3.2, refer to this guide to update your theme . In case your version is not updated, you may still see the old event names.

To prevent any confusion, here's a table detailing the old and new event names:

Previous Event Names	Updated Event Names
sh_info	sh_info
ee_productImpression	ee_view_item_list
ee_productClick	ee_select_item
ee_productDetail	ee_view_item
ee_addToCart	ee_add_to_cart
ee_cartView	ee_view_cart
ee_remove_from_cart	ee_remove_from_cart
ee_checkout	ee_begin_checkout
ee_purchase	ee_purchase
ee_checkout_contact_information	ee_add_contact_info
ee_checkout_shipping_method	ee_add_shipping_info
ee_checkout_payment_method	ee_add_payment_info

Let's get to work!

Step 1

Activate GTM's Preview Mode

Log in to your Google Tag Manager account (the one you set up Analyzify with). Click “Preview” at the top-right corner, enter your URL, and click connect.

Your store should be opened in the next tab, and you should see a sign that says “Tag Assistant Connected”.

If you have set up Analyzify in a duplicate theme, please do not forget to check the “duplicated theme preview link”.

For this link, navigate to your “Shopify Admin” page > "Online Store" > "Themes". Then click, and “Edit Code”.

At this point, hover over the “preview store” button and right-click, then select the “Copy Link Adress”. Use this link in the GTM preview mode.

Step 2

Check Your Homepage

Come back to the Tag Assistant and see if the “sh_info” event is being fired. Depending on your setup, you might see more tags here. However, we will only be double-checking the GA4 events in these steps.

Step 3

Check Your Collection Page

Visit a collection page and go back to the Tag Assistant. You should be seeing the “ee_view_item_list” event on the left bar. Firstly, click “ee_view_item_list” and then the tag. Make sure to choose “Values” at the top right, and you should be seeing the listed product names and all the related product data there.

Step 4

Select Item & View Item Events

Click a product from the collection page and then view the product. You should be seeing the related events with the correct sequence: "ee_select_item" > “ee_view_item"

Step 5

Add to Cart Event

Now, click "Add to Cart" on a product page, and see if the "ee_add_to_cart" event is being triggered.

If a problem appears here and the event doesn't seem to be triggered, don’t worry. Just contact us.

Step 6

View Cart Event

After clicking the “add-to-cart” button, hit the “view cart” button. You should be seeing the “ee_view_cart” event.

Step 7

Remove from Cart Event

Now, click the “remove from cart” button on the cart page then see if the “ee_remove_from_cart” event is being triggered.

Don’t worry if a problem appears here and the event doesn't seem to be triggered. Contact us right away.

Step 8

Begin Checkout Event

On the cart page, when you initiate the checkout process, the “ee_begin_checkout” event should be triggered.

📌 Due to Shopify's sandbox environment for payment security, GTM's preview mode is not available on checkout pages. That's why we prepared a comprehensive guide on how to test checkout and purchase events. You can check out our article on Debugging Custom Pixels on Checkout Pages .

After that, do not forget to publish your GTM container.

After publishing the GTM container, go to the Analyzify app panel, and finish the setup process.

Congratulations! You have successfully completed the core setup process. Your efforts have paid off, and we appreciate your patience and hard work throughout this process. Now, sit back and relax while your data begins to reflect in your reports.😉