Step 1

Log in to Google Ads

Log in to Google Ads > "Tools & Settings" (1) > "Conversions" (2)

Step 2

Create New Conversion

Click on "New Conversion Action".

Step 3

Select Conversion Kind

Choose "Website" for the conversion kind.

Step 4

Check Website Domain

Enter and scan your website domain.

Step 5

Manual Conversion

Click on "Add a conversion action manually".

Step 6

Select Conversion Goal

Choose the goal of the conversion you wish to create. In this example, "Purchase" is selected.

Step 7

Choose the Type of Action

Choose "Primary" if you wish to create a main conversion, or choose "Secondary" if you don't want this conversion to play a role in the optimizations. Click here to learn more.

Step 8

Use Different Values

Choose "Use different values for each conversion", as each purchase will have a different value.

Step 9

Choose Attribution Model

Google now offers only two attribution models as active options: Data-Driven and Last Click. The Last Click model completely disregards any other interactions a customer has with your marketing channels on their conversion journey. It may make sense if your company has a short sales cycle. However, if you have multiple marketing channels, opting for the Data-Driven model would be more beneficial. You can read the article we created for more information about data-driven attribution model.

Step 10

Save and Continue

Click "Save and continue".

Step 11

Use Google Tag Manager

Your conversion has now been created! Choose the "Use Google Tag Manager" method in order to see your Conversion ID and label.
You can now copy your Conversion ID and label from here. Jump “Google Ads Conversion ID & Label - Step 1” this step on this page where to put the ID and Label.

Step 12

All Done!

Click "Done" and you are good to go 🙂