Analyzify's Shopify Tracking & Analytics Debugger is a Chrome Extension designed to help Shopify store owners and developers identify data tracking issues on their websites. This tool ensures that all essential ecommerce events, from page view to add to cart, are correctly captured and sent to Google Analytics 4 (GA4) and Google Ads.

How to Use Shopify Tracking & Analytics Debugger

1. Installation & Preparation

To use the debugger, first download and install the Shopify Tracking & Analytics Debugger by Analyzify extension from the Chrome Web Store. Before proceeding with any further actions on your website, please ensure that you have completed the following tasks:

Use Google Chrome

Ensure you are using Google Chrome for compatibility. Do not use Arc, or other browsers.

Visit Your Shopify Store

Go to your store's website in Google Chrome.

Accept Cookies & Notices

Make sure to accept all cookie banners and notices that appear on your website.

Deactivate Ad Blockers

Disable any ad blockers or similar extensions that might interfere with tracking.

2. Trigger Events

Before starting, ensure the above preparation steps are complete. Then, you should simulate some actions on your store.

Step 1

Inspect the Page

Right-click anywhere on the page and select Inspect from the context menu. Once the Chrome DevTools panel opens, find and select Analyzify Debugger tab.

Step 2

Visit Home Page

Simply visit and review your Shopify store’s homepage.

Step 3

Visit a Collection Page

Navigate to one of your collection pages and spend a few moments browsing through your product collection.

Step 4

Select Item

Choose a product from collection page.

Step 5

View Item

View a product page.

Step 6

Add Item to the Cart

Add an item to the shopping cart.

Step 7

View Cart Page

Visit cart page.

Step 8

Begin Checkout

Start checkout process by clicking on the relevant button such as "Go to checkout".

Step 9

Test Purchase

If it's available, you can make a test purchase.

3. Summary Section

As you take actions on your website by visiting those pages, our tool will highlight any tracking issues it detects. In the summary section, you will see all your installations along with their account IDs. Here is a breakdown of the information you will find:

Analyzify Version and Setup Method : This section displays the version of Analyzify you are using and the method by which it was set up.
GA4 and Ads Account IDs : Your Google Analytics 4 (GA4) property ID and your Ads account ID are listed here.
Multiple Connections : If you have multiple connections, these integrations will be shown as "Other". Note that our tool is designed specifically for Analyzify setups in the initial version. If you see "Other", it might also indicate that you are using an outdated version of Analyzify. Therefore, ensure you are using unique IDs for Analyzify setups and the latest version of the tool.

Be aware that having multiple tracking tools or accounts can cause issues, such as double-counted events.

After completing actions on your site, you can review detected issues for each event by expanding the GA4 and Ads sections. Here are the events we debug for each platform:

Google Analytics 4 Events:

Page View
View Item List (Collection)
Select Item
View Item
Add to Cart
View Cart
Begin Checkout
Purchase

Google Ads Events (if you're tracking conversions or remarketing tags with Analyzify):

View Item
Add to Cart
Begin Checkout
Purchase

If an event is triggered properly, you will see conversion labels and currency near the event.

4. Issues and Solutions

Here are some of the most common issues, causes and solutions:

Missing Event

This is a known issue that can occur in some stores due to coding differences at the store level. When checkout events, like add to cart, cannot be detected due to third-party applications, we can fix this by using a custom pixel.

Important Tip

If you are using a version below 3.3, please update your setup bu using this tutorial.

Recommendations to fix missing events:

Use Analyzify's custom pixels to track checkout and purchase events
Update to the latest version

If an event is not working properly, it might be challenging to resolve on your own. In such cases, please inform us, and our developers will address and fix the issue for you.

Duplicate Events

If an event is triggered twice during our audit, you might be using multiple tracking tools at the same time or there might be an issue with store-level tracking. This can cause significant inaccuracies in your reports.

Important Tip

Make sure you don't use other tools or apps (such as Google & YouTube channels, or Google Shopping Feed) with the same GA4 measurement ID.

If you want to use the native integration along with Analyzify, we request that you do this by creating a separate property. This will allow you to compare the data coming from both channels and utilize them for different purposes. Additionally, you will see that our app actually sends much more data to GA4.

Recommendations to prevent double counting issue:

Disable GA4 native integration
Remove other configuration scripts in your theme file
Check if your setup has implementation error
If you're using GTM, ensure your events are not being pushed multiple times to the DataLayer

Data Privacy

We prioritize your data privacy and security. Here are our key policies:

No Data Storage : Shopify Tracking & Analytics Debugger does not store any of your data on our servers.
Local Processing : All data processing happens locally on your Chrome browser, ensuring your information remains secure and private.

Learn more about Privacy Policy .

Shopify Tracking & Analytics Debugger is a simple yet powerful tool for Shopify store owners to ensure their tracking is working correctly. By following the setup and usage guidelines, you can effectively monitor and resolve any tracking issues, ensuring accurate data flows to your analytics platforms.