When managing an online store on Shopify, it's important to have accurate financial insights. This includes understanding how taxes, shipping costs, and other fees impact your total revenue.

If you're using Google Ads or Bing Ads, you might want to see only the actual revenue figures, excluding tax or shipping information.

Here's how you can adjust your settings in Shopify to achieve this:

Step 1

Access Shopify Settings

First, log in to your Shopify account. Once you're on the dashboard, navigate to the bottom left corner and click on 'Settings'.

Step 2

Go to Customer Events

In the 'Settings' menu, look for the ‘Customer Events’ option. Click ‘Customer Events’ and check if you have any custom pixel related to Analyzify.

If you have this module, there is no need to do anything. If you don't have it. Click 'Add Pixel' , enter the 'Analyzify Custom Pixel' code, then click save.

Step 3

Find Google Ads Tag

Go to GTM to make changes and save. Find the tag named ‘002.03.02 - GAds - eCom Conv. Events with User Data’ among the tags and click it.

Step 4

Modify Tag

Change the tag's 'Conversion Value' field to {{dlv - ecommerce.subtotal}} and save.

That is all you need to do with Google Ads.

Step 5

Find Bing Tag

What you want to do with Microsoft Bing may differ based on which version you use. As a result, the GTM tags may also change. Find the tag named ‘005.04 - Microsoft Bing Ads - Purchase’ and click it.

Step 6

Adjust Tag Fields

Change the event and revenue value fields to {{dlv - ecommerce.subtotal}} and then Save.

That is all you have to do with Microsoft Bing.

Conclusion

This change can provide you with a more meaningful perspective of your store's financial success, allowing you to make more educated decisions regarding your advertising and marketing initiatives.