Enhanced Conversions is a new feature that helps Google Ads to attribute more conversions by using customer data

When set correctly, Google Ads receives the relevant customer data (such as name, email, phone, address, etc.) along with the conversion tag. This allows Google Ads to understand who the customer is - and if they ever clicked or saw any of your ads.

How to Set up Enhanced Conversions

There are three methods to set up enhanced conversions on Shopify. Once you've completed the operations on the Google Ads side, you need to make an additional setting either through GTM, the Global Site Tag, or the API.

If you are an Analyzify user, you have to proceed according to your setup method. We've explained all the steps below. If you're not an Analyzify user, we've also got you covered.

Let's check out how you can set up enhanced conversions.

1. For Advanced Users (through GTM)

Activating enhanced conversions became easier than you would expect, as you only need a couple of clicks to turn it on.

Analyzify includes all the related variables, triggers, and tags to set up enhanced conversions on Shopify by using GTM. So you don't need to take any action on GTM to set enhanced conversions. Our setup accurately captures all data for you and pushes it to Google Ads.

In this case, we must remind you that you can only have one enhanced-enabled purchase conversion and no regular (un-enhanced) conversions.

Google Ads Conversion - Purchase - Enhanced

Step 1

Step 2

Click on Conversion

Click on the existing conversion you want to activate the enhanced conversion feature with.

Step 3

Check Enhanced Conversions

Check the box for “Turn on enhanced conversions”. Then, choose "Google tag or Google Tag Manager.”

Step 4

Type in URL

Write your store URL for validation.

Step 5

Choose GTM

Choose Google Tag Manager once again, then click "Next" and "Save.” All done!

2. For Lightweight Users (through Google Tag)

If you have Analyzify Lighweight integration in your store, the steps for setting up enhanced conversions are almost the same, with just one exception.

We recommend that LW users set up their enhanced conversions via Google Tag (also called gtag.js).

Let's follow the tutorial below.

Step 1

Step 2

Click on Conversion

Click on the existing conversion you want to activate the enhanced conversion feature with.

Step 3

Check Enhanced Conversions

Check the box for “Turn on enhanced conversions”. Then, choose "Google tag or Google Tag Manager.”

Step 4

Type in URL

Write your store URL for validation.

Step 5

Choose Google Tag

Choose Google Tag once again, click "Next," choose “Edit Code,” and "Save.” All done!

3. Alternative: For Non-Analyzify Users

As we've mentioned, you do not have to be an Analyzify client to use enhanced conversions. We have provided you with an open-source code and tutorial.

This method requires editing some code on your Shopify’s additional scripts “Thank you” page (Admin > "Settings" > "Checkout" > "Order Status Page - Additional Scripts").

We explained this method in-depth with step-by-step tutorials and related code blocks in the following article: Google Ads Enhanced Conversion Setup on Shopify

Validation

After the process, it will take up to 48 hours for Google Ads to verify your enhanced conversion. Please be patient and wait at least two days.

Validation

The final result can come in two different messages. Either your enhanced conversion starts to collect data accurately and you see the page below:

Validation

Or you will get the following error. If you receive a warning on the diagnostic page, we recommend that you contact our support team.

Validation