There are several ways to track the Google Ads conversions for your Shopify store. We have observed a significantly positive change in the conversion tracking upon implementation of Analyzify’s Google Ads Conversion Setup for our merchants.
The good news is, you do not need to be an expert to make the Google Ads Conversion setup and validation through Analyzify. Our app and tutorials are here to guide you through the setup and validation processes.
Google Tag Manager renders conversion tracking much better than the other methods. We strongly recommend using Analyzify’s Conversion Tracking (through GTM) as a primary conversion source.
How to set up Google Ads Conversions on Shopify through Analyzify?
Analyzify’s initial setup already includes the Google Ads Conversions. Your conversion tracking should be working fine if you have completed your onboarding and setup process successfully.
For The First Time Setup
First of all, if you have never set up a conversion, you can create your conversion by following the directions on this article . If you are setting up Analyzify for the first time, our onboarding guide will ask for your Google Ads Conversion ID & label. Click here to see our tutorial on how to find these.
All the information will be passed through the GTM container file that Analyzify will generate for your store. You will only need to import it to your Google Tag Manager account to make it work fully. If you need any guidance here, just follow our setup tutorials.
Activate Google Ads Conversion Tracking After The Analyzify Setup
It is quite easy to activate Google Ads Conversion Tracking through Google Tag Manager. Analyzify’s GTM container already include the tags, so you will just need to double-check and add your ID & label through GTM. Follow this tutorial if you need any guidance.
Validate Your Google Ads Conversion Tracking
Now that you have completed the setup, it is time to validate it. You first need to receive a few new orders to validate the conversion tracking through Google Ads. Follow this tutorial to validate your Google Ads conversion tracking setup and data.
Analyzify's GTM Container: Ads Conversion Tags
Analyzify offers a Shopify & Google Ads Conversion integration through Google Tag Manager. Here are the tags & events that are involved:
|
View Item |
Fires when the product detail page is displayed. |
|
Add To Cart |
Fires when the add to cart button on the listing or product detail page is clicked. Third-party apps (Cart Drawer, Subscriptions) or theme customizations may affect this event behavior. |
|
Purchase |
Fires when the payment is successful. |
|
Begin Checkout |
Fires when the Checkout button on the cart page or Cart Drawer (if supported) is clicked. |
Click Analyzify's GTM container page to learn coverage of various tag groups and events with user descriptions.
