Test & Debug Analyzify Setup

Effortlessly debug and test your website's data tracking with Analyzify's in-depth tutorials.

Debug and test your website's data tracking using Analytics Debugger and Google Tag Assistant with Analyzify's in-depth tutorials.

Option 1: Ask from expert team in app

Once you complete your integrations, you can request a setup audit and validation from our expert team through the Analyzify app.

Simply go to the "Support" menu and click the "Request Support" button to submit your request.

Our team will review your setup and handle the validation for you.

Option 2: Do-It-Yourself

Alternatively, you can debug your events on your own. Follow this step-by-step tutorial to set up the Analytics Debugger and test your GA4 events.

Step 1-6: Analytics Debugger Setup

🚨 IMPORTANT NOTE

For Direct Integration Setups:
You can proceed directly to Step 8. This step is essential for verifying that your setup is functioning correctly.

For Customized (GTM) Integration Setups:
Start by reviewing the instructions in Step 7 to check your dataLayer integrations. Once you've confirmed that your dataLayer events are working properly, continue with Step 8 to complete the verification process.

Step 7: Check Events in GTM/GTAG

Customized (GTM) Integration users can debug the following events from the GTM/GTAG section to ensure the dataLayer is working properly.

Check these events if you're using Customized (GTM) Integration:

Step 8: Check Events in GA4

Now, let's check the GA4 section to see which events are properly sent by visiting the pages of a store one by one.

Step 8.7: Check Purchase Event

In order to check the purchase event, firstly, you need to create a 100% discount code including Shipping through the Shopify interface and complete a purchase.

Since it’s managed by the customer events section, the purchase and checkout events won’t appear in the summary section of GTM Preview Mode.

To confirm its functionality, you’ll need to check the console dataLayer argument, monitor the real-time purchase event report in GA4, or check the outgoing requests section in the GA4 tab of the Analytics Debugger Chrome extension, following the same steps as previously outlined.

Info: For client-side setups (excluding GDPR-restricted setups), you can expect approximately 80% accuracy in tracking purchases made through the Online Store. With Analyzify’s server-side setup, this accuracy can reach up to 98% and includes purchases from all sales channels, not just the Online Store. Learn more here: Analyzify GA4 Server-Side Integration.

To create a discount code, simply follow the steps below:

After creating your coupon code, complete a purchase using that code through the Shopify interface.

Make sure to keep the Dev Tools page open (activated via Inspect > Dev Tools) throughout the process. Closing it may cause the session to reset, and you might need to repeat the purchase.

📢 We also prepared a full guide to debug checkout and purchase events in a separate article. You can read our article on Debugging Custom Pixels on Checkout Pages .

Step 9: Debug Analyzify GA4 Server-Side (Yearly Plan Users Only)

If you're on the Analyzify Yearly Plan and have GA4 server-side tracking enabled for your store, you can verify that it’s working by opening Inspect > Network and searching for update.js . From there, you can inspect the request payload to review the data being sent.

Step 10: Debug Google Ads Conversions

Here are the steps to follow when debugging Google Ads Conversions:

Step 11: Debug Meta Client-Side & Server-Side Events

After connecting both the Meta client-side and server-side integrations via Analyzify, you can follow the steps below to verify that everything is working as expected:

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