IMPORTANT: Check your theme for TikTok’s base codes FIRST to make sure TikTok pixels aren’t already installed on your website. If they are, delete the code to avoid any double-tracking issues. (You can check this by visiting your website, right-clicking a page, and clicking “View Page Source”.)

tiktok base code

Step 1

Copy Your Pixel ID

First things first, you’ll need to get your pixel ID. Log in to TikTok Ads Manager > “Assets” > “Events” > “Web Events”, then copy the ID written there.

If you don’t have an ID yet, you can create one by following these steps: “Assets” > “Events” > “Web Events” > “Manage” > “Create Pixel” > “TikTok Pixel” > “Manually Install Pixel Code” > “Standard Mode”

Step 2

Update the Constant

Once you get your ID, head to GTM > “Variables” > “User-Defined Variables”, and type in TikTok on the search bar to find the related constant. Click the constant, then update the “Value” by pasting your pixel ID, and Save .

Step 3

Activate Tags

Open “Tags” on the left-side menu, then search for TikTok. You’ll see a bunch of tags starting with 009; among these, 01 & 02 are essential for TikTok Pixels to work, whereas 03-08 are optional to use depending on which events you wish to follow. Once you make your decision, activate (unpause) the tags.

Step 4

Double-Check with Preview Mode

After you unpause the tags, open GTM’s Preview Mode to make sure data is flowing correctly.

Step 5

Submit Container

If everything seems okay, you can now Submit your container to make these changes live. Congrats on your new Pixels!

Step 6

(Optional) Double-Check with TikTok Pixel Helper

Once you submit your container, you can also double-check your data by installing TikTok’s Pixel Helper add-on for Chrome.

Analyzify's GTM Container: Tiktok

Analyzify offers Shopify & Tiktok integration through Google Tag Manager. Here are the tags & events that are involved:

TikTok Standard Tags

Base Code

It is the installation tag. It works on all pages.

TikTok Ecommerce Tags

View Item	Fires when the product detail page is displayed.
Add To Cart	Fires when the add to cart button on the listing or product detail page is clicked. Third-party apps (Cart Drawer, Subscriptions) or theme customizations may affect this event behavior.
Begin Checkout	Fires when the Checkout button on the cart page or Cart Drawer (if supported) is clicked.
Add Payment Info	Fires at the checkout payment detail step.
Purchase	Fires when the payment is successful.

TikTok Other Tags

Fires when the visitor searches.

Click Analyzify's GTM container page to learn coverage of various tag groups and events with user descriptions.