If you have any Pinterest installation tags previously added to your website by a 3rd party tool or a template, you’ll need to remove them first. If you don’t have anything added, you can move on to the next step 🙂
PS: To make sure, you can go to your Pinterest Business account > ”Ads” > ”Conversions” > “View Tag Health” > “Event History”; an empty “Event History” page indicates no added tags, and vice versa if you see any data.
Once you remove the tag from your website, head to your Pinterest Business account > “Ads” > “Conversions”, and note your Pinterest Tag ID.
Head to GTM Admin > “Variables” > “User-defined Variables”, and click on “constant - Pinterest ID”. In here, edit the variable with your Pinterest Tag ID & click SAVE .
Now, click on “Tags” from the left-side menu, and find the tags starting with 007.
Tags numbered 007.01 & 007.02 are essential for Pinterest tracking to work, whereas 03-06 are optional to use depending on which events you wish to follow. Once you make your decision, activate (unpause) the tags, and “Submit” your container to make these changes live. All done!
Analyzify's GTM Container: Pinterest
Analyzify offers Shopify & Pinterest integration through Google Tag Manager. Here are the tags & events that are involved:
Pinterest Standard Tags
|
Base Code |
It is the installation tag. It works on all pages. |
|
Page Visit |
Used for page tracking. It works on all pages. |
Pinterest Ecommerce Tags
|
View Item List |
Used for listed products. Works on category pages (collections and products), excluding custom pages. |
|
View Item |
Fires when the product detail page is displayed. |
|
Add To Cart |
Fires when the add to cart button on the listing or product detail page is clicked. Third-party apps (Cart Drawer, Subscriptions) or theme customizations may affect this event behavior. |
|
Purchase |
Fires when the payment is successful. |
Click Analyzify's GTM container page to learn coverage of various tag groups and events with user descriptions.
