Because integration of your Shopify store with Facebook Pixel could be a sensitive decision, please make sure to check our “Playbook: Shopify & Facebook Integration” first before you move on with the following steps. It will help you make the correct decisions.
Pre-Conditions Before the Setup
You should NOT be using the native Facebook integrations’ pixel together with the GTM setup. You should ONLY use Analyzify’s FB Pixel set up in the following conditions:
- Your native integration is not working as expected: You have followed our troubleshooting & setup guide and waited for a few days, but it still doesn’t work. In this case, disconnect the FB Pixel through the native integrations and follow the steps below on activating Facebook Pixel tags on GTM.
- Your native integration is working but you want to connect ANOTHER pixel: If this is the case, you can keep the native integration and use Analyzify as your second pixel. However, you should bear in mind that this might cause some deduplication errors on your Facebook Pixel screens.
- You are a Shopify Plus store and you also opted in for our server-side add-on: In this case, you should use Analyzify’s setup. However, this setup should be done by our experts, so please get in touch with our support team.
Activate Your Facebook Pixel Tags on Google Tag Manager
If your case met one of the conditions above, click on the guide link below to learn how to activate Analyzify’s Facebook Pixel tags (FB Pixel ID) on Google Tag Manager.
Learn How to Add/Change User Values in GTM.
Important Note:
If you have been seeing Facebook Pixel errors on your Facebook Business Manager, they might still stay there for several days. If you are still seeing any errors after the waiting period, please don’t hesitate to contact our support team.
Analyzify's GTM Container : Facebook Pixel
Analyzify offers a Shopify & Facebook Pixels integration through Google Tag Manager. Here are the tags & events that are involved:
Facebook (Meta) Pixel Standard Tags
|
All Pages |
Used for page tracking. It works on all pages. |
Facebook (Meta) Pixel Ecommerce Tags
|
View Item |
Fires when the product detail page is displayed. |
|
Add To Cart |
Fires when the add to cart button on the listing or product detail page is clicked. Third-party apps (Cart Drawer, Subscriptions) or theme customizations may affect this event behavior. |
|
Initiate Checkout |
Fires when the Checkout button on the cart page or Cart Drawer (if supported) is clicked. |
|
Add Payment Info |
Fires at the checkout payment detail step. |
|
Purchase |
Fires when the payment is successful. |
Facebook (Meta) Pixel Other Tags
|
Search |
Fires when the visitor searches. |
|
Contact |
Fires when the user submits the contact form. |
Click Analyzify's GTM container page to learn coverage of various tag groups and events with user descriptions.
