How to Check Content ID Format in Meta

To ensure accurate tracking and a seamless setup, it's essential to use the same content ID format in your setup as the one in your Facebook catalog. The Content ID helps Facebook match your products with ad events, improving tracking accuracy and campaign performance.

In Analyzify, you should use the same format as in your catalog to avoid mismatches. Follow these steps to find content ID in Facebook / Meta:

Here's an example:

Meta Content ID

Verify Your Content ID Format

Now that you've found your content ID in Facebook, it's time to check Shopify's side by debugging your live website. You can verify your ID format in two ways:

1. Through Shopify Admin
2. Through Developer Tools

Through Shopify Admin

To verify your content ID in Shopify, go to the Products section and find the same product you checked in your Facebook Business Manager. Then, click on it, and you can compare all the IDs associated with that product.

Shopify Item ID Format Check

Through Developer Tools

This method might seem more complicated than the first option, but it's still good to know. You just need to find the correct object in the data layer.

Step 1

Go to the Product Page

Open the product page on your website.

Step 2

Open the Developer Tool

Use your browser’s Developer Tools (F12 or Right Click > Inspect > Console).

Write dataLayer in the Console.

Find an ecommerce event like view_item.

Step 3

Check the Data Layer Object’s IDs

Locate the data layer object containing the item’s details.

Look for ID values inside the object.

Step 4

Match IDs Between Facebook UI and Data Layer

Compare the Content ID in Facebook UI with the values found in the data layer.

Identify which format is being used:

• item_sku → SKU format
• item_variant_id → Variant ID format
• item_id → Product ID format