General Data Protection Regulation, or GDPR in short, is a type of privacy law to ensure the protection and privacy of data in the European Union. According to GDPR, if a user doesn’t give their consent, then data cookies and tracking of that user are simply not allowed. Most of the time, tracking begins before consent is even given, or some pixels continue to function even if the user does not provide their consent.
So, we'll take a closer look at the matter and see if your Shopify store is GDPR-compliant. We'll most likely discover that it is not - but don't worry, we'll also provide you with a road map so that you can fix this. Let's jump right in!
Key Takeaways
As this is a rather complicated and significant subject, you may not be able to completely comprehend the essential takeaways. This is only a synopsis, so please read through each section thoroughly to make sure your Shopify store is GDPR-compliant.
- GDPR fines increased by over 40% between January 2020 and January 2021. Hundreds of companies are fined every month - so this makes it a serious, serious topic to learn about.
- Even if you are not located in the EU, your Shopify store needs to be GDPR-compliant if you are serving customers in European countries.
- Showing a cookie banner or having a privacy policy doesn’t make things alright for GDPR. The requirements are much deeper than that, and you will be provided with all the tools & actions in this post.
- The users should have the option to delete all of their personal information from your databases.
- Ensure that all your integrations, especially those where it's unclear whether they support cookieless tracking (such as Google Analytics and Google Ads), do not collect user data without consent
Do I have to be GDPR compliant?
If your Shopify store serves customers in the EU, then being GDPR compliant is a must .
Sadly, privacy policies or simple consent banners do not cut it for your store to be GPDR-compliant. What’s more is that if you violate these regulations, you are at risk of being fined, so making sure of your store’s compliance is really important.
In short, even though you are not located there, if you serve any customers who are located in the EU, your Shopify store needs to be GDPR-compliant!
What’s necessary for Analyzify to be GDPR compliant?
- A GDPR solution that manages cookie banner
- Shopify’s customer privacy configurations
- Analyzify’s GDPR-compliant setup
How does it work with Analyzify?
At Analyzify, we know how important it is for our merchants to be GDPR-compliant. That’s why we provide you with an option to ensure your store is GDPR-compliant in both of our integration methods (Lightweight & Advanced).
As a merchant, you have two options for a GDPR-compliant tracking setup:
Done-For-You GDPR
Our team of Analyzify experts will handle the setup and audit for you at no extra cost . This includes:
- GDPR setup and audit
- Consent management tool adjustments
- Validation and tests
With our Done-For-You option, you can rest assured that your tracking setup is fully compliant with GDPR regulations.
Do-It-Yourself GDPR
1. Lightweight: You can secure GDPR compliance with one click: Just choose your setup method, and let us know if you can’t see the option in the list.
2. Advanced: We provide a Google Tag Manager setup that is completely GDPR-compliant and uses the Google Consent Mode. Here's how it works:
During the Setup phase, you'll be presented with a GDPR-enabled container. This means that the container is pre-configured with settings that comply with GDPR regulations.
If you're experienced in code blocks, GTM, and tracking concepts, you can choose our Do-It-Yourself option. This option comes with a detailed, video-guided process that's risk-free for merchants. You'll also receive a GDPR-enabled GTM container to help you get started.
At Analyzify, we believe that GDPR compliance should be easy and hassle-free for our merchants. That's why we offer these two options to suit different levels of expertise and needs. Get started with our GDPR-compliant tracking setup today!
Choosing a GDPR Solution
A GDPR solution that manages cookie banners and sends the necessary signals to Analyzify is required.
As Analyzify works through Google Tag Manager, the solution you wish to use for GDPR consent must have the Google Consent Mode.
While we work with the major GDPR solutions in the market, unfortunately not all of them are compliant with Google’s Consent Mode.
Currently, Analyzify is compatible with these apps:
What if our GDPR solution is not listed in your onboarding step?
There are some technical features that the GDPR tool has to have for us to properly set up GDPR & GTM - and consent-friendly tracking.
- Google Consent Mode
- A data layer event including the user's content status - immediately when it is changed. When the user provides or doesn't provide consent; this information should be sent to GTM instantly. You can reach more technical details about this on the
These are minimum technical requirements for us to provide you with proper tracking. Otherwise, you will either be not-GDPR compatible or your tracking will be totally ruined.
If you would like to proceed with a different GDPR solution, please contact our team. You can click here to learn about our custom GDPR integrations to make them work with the Analyzify app.
Summary
- The General Data Protection Regulation (GDPR) is an EU regulation law that covers data protection and privacy.
- If your website is getting users from the EU zone, you must be GDPR compliant.
- Activating Customer Privacy settings only on Shopify is not enough.
- Only showing a Cookie Banner to users is not enough.
- Having a GDPR-compliant Analyzify setup won’t make your store fully GDPR-compliant.
- If you are willing to have a fully GDPR-compliant store, Analyzify’s GDPR-compliant setup is a must.
- a GDPR solution that manages cookie banners and sends the necessary signals to Analyzify is required.
- Our implementation will respect users’ cookie choices if you wish to have our GDPR-compliant setup.
