The Shopify - Google Analytics 4 integration allows us to gain valuable insights and analyze all our strategies in one place. Here are some of the benefits it provides:
- Track and analyze detailed information about best-performing products, categories, brands.
- Use the new and advanced segment & audience builder of GA4 and use the audiences in Google Ads.
- Google Signals allows you to have more accurate user-matching reports by using Google's database.
- Build custom funnels and reports with the help of advanced report builders.
- Utilize the same GA4 property to track your mobile app and website with different data streams.
- Configure audiences with any combination of events, demographics or channels, and then sync it with Google Ads.
If you wish to learn more about the differences between Universal Analytics and Google Analytics 4, check here.
