It is possible to see some differences between the numbers in Shopify and Google Analytics, and it is not possible to make them 100% accurate.
🔔 Due to the discontinuation of Universal Analytics (former version of Google Analytics), it's crucial to setup Google Analytics 4 (GA4) on Shopify, completely replacing the UA setup.
However, discrepancies between GA4 and Shopify may still occur for similar reasons. For a deeper understanding, refer to our Shopify GA4 Guidebook and stay updated with the latest information: Shopify Google Analytics 4 (GA4) Guidebook .
Main Reasons for Data Mismatch
Here are the main reasons for data mismatch between Shopify and Google Analytics.
Simply put, something went awry in the setup process, causing Google Analytics to not function as it should.
Such extensions or browsers could prevent Analytics from getting “triggered”, causing it to miss out on data.
Some sites (especially in Europe) have to ask users for their consent about accepting their sites’ “Cookies”. No consent results in no tracking by Google Analytics (GA).
Updates and policies of Safari make tracking a lot more difficult and short-lived.
Leaving the site right after making a purchase may sometimes cause GA to miss the event, resulting in missing data.
Apps used for subscription, upsell, and checkout tend to have different GA integrations that don’t match with Shopify’s, resulting in different data.
Because a lot of page builder apps require special GA integration, setting them up properly may be harder than it seems, causing an improperly functioning GA.
Such as unmatching time zones between Shopify and GA, or too much product in one transaction.
Our Solutions
Analyzify - Data Analytics App for Shopify
If you have more than %15 of inconsistency, which is considered above normal, Analyzify can help you solve all your data & integration related problems and set things on track.
Analyzify's Server-Side Add-on
Dodge the missing data issues caused by ad blockers by getting our server-side add-on, in addition to other benefits like faster page speed and better customer data security.
Expert Help
Minor issues can be solved by consulting Shopify Experts or freelancer experts from websites like Upwork.
Other Shopify Apps
You can choose the app most fitting to your needs in Shopify’s App Store.
Again, even though some discrepancies are inevitable, you can most probably get through them in a short amount of time. If you’d like to get more detailed information on this topic, visit our article .
