Universal Analytics vs. Google Analytics 4
The differences between Google's most popular analytics tools: Universal Analytics (UA) and Google Analytics 4 (GA4).
Benefits of GA4 for Shopify Merchants
Learn the reasons and benefits of using Google Analytics 4 for your Shopify store.
GA4 Action Plan for Shopify Merchants
Some quick notes and an action plan to up your Google Analytics 4 game for your Shopify store.
Google Analytics & Shopify Discrepancies
Reasons why sometimes data between Google Analytics and Shopify don't match & our solutions.
Suggested GA4 Settings & Reports
Important tips for altering your settings in Google Analytics 4 to get the best results and marketing strategies.
Google Analytics Tutorials: Basic
Learn how to create a new account or upgrade from Universal Analytics to Google Analytics 4, find your measurement IDs, and provide access.
Google Analytics Tutorials: Advanced
Learn how to filter IP addresses, do content grouping, make referral exclusions, and so much more.
Marketing Attribution: Everything You Need to Know
Let's deep dive into the importance and challenges of marketing attribution.
How to Remove “Property’s Setup is not Complete” Warning In GA4
In just five simple steps, learn how to resolve the "property's setup is not complete" warning.
